Development Marketing Manager at Alliance Franchise Brands Plymouth, MI

Development Marketing Manager

Development Marketing Manager job at Alliance Franchise Brands. Plymouth, MI. Development Marketing Manager is responsible for creating and executing marketing strategies aimed at attracting and acquiring new Franchise Members and owners of existing print and sign businesses to join our network. The ideal candidate will have a strong background in franchise development marketing, direct mail marketing, mailing list management, lead generation and digital marketing, with a focus on expanding our franchise footprint.

** This position is located in Plymouth, Michigan and requires at least two days a week in the office.**

• Develop and Execute Marketing Strategies :
  Create and implement marketing plans and campaigns specifically designed to generate leads and attract potential Franchise Members and owners of print and sign businesses to Alliance Franchise Brands. This includes direct mail marketing, digital marketing, content marketing, social media, SEO/SEM, email marketing, trade shows and other traditional advertising methods.
• Lead Generation :
  Oversee and optimize lead generation processes, ensuring a steady and qualified flow of franchise candidates. Collaborate with digital marketing, content marketing and development sales teams to align marketing efforts with sales goals and improve conversion rates.
• Robust Database Management :
  Champion the rebuilding of our current database, regularly enhancing it with state of the industry data sources and maintain the data base in pristine condition at all times. Lead the research, selection and sourcing of other prospect data bases for our franchise members to use in growing sales at their local businesses.
• Direct Mail: Oversee the development and execution of direct mail marketing programs to generate leads for the sales teams, including the overhaul and maintenance of a robust, dynamic prospect database.
• Content Creation :
  Manage the development of compelling content (e.g., blogs, email, social media, direct mail, collateral, whitepapers, videos, case studies) with the internal content team that communicate the value proposition of our franchise opportunities. Ensure that all marketing materials are consistent with the AFB’s brand, messaging and legal compliance.
• Market Research and Analysis :
  Conduct market research to identify target demographics, market trends, and competitive landscape. Use insights to refine marketing strategies and identify opportunities for growth.
• Event Management :
  Plan and manage events such as franchise expos and webinars that are designed to attract potential Franchise Members. Coordinate with internal teams and external vendors to ensure successful execution.
• Digital Marketing :
  Coordinate with internal digital team to oversee digital marketing campaigns to implement SEO, SEM, social media, and email marketing campaigns to grow lead generation. Make updates to the websites directly in the Content Management System of the website. Collaborate with the internal digital team and external digital partner(s) to optimize campaigns, online presence, site performance and drive online traffic.
• Public Relations :
  Work with internal stakeholders, the content team and external public relations firm to generate press releases and news coverage of AFB’s development sales efforts.
• Brand Management :
  Maintain and enhance the AFB’s brand presence across all channels, ensuring consistency in messaging and visual identity. Work closely with internal design and brand teams to create marketing collateral that resonates with our target audience.
• Stakeholder
  
  Collaboration:
  
  Work closely with senior leadership, marketing teams, sales teams, and other departments to ensure alignment on franchise growth objectives. Act as the marketing liaison for franchise development team providing insights and recommendations to the executive team .
• Performance Analysis: Establish KPIs and closely track and analyze the performance of marketing campaigns. Use data-driven insights to optimize strategies, improve lead quality, and increase conversion rates .
• Vendor Management: Build and maintain relationships with our internal…