Marketing and Communications Manager

Overview

Who We Are

Hively’s mission is to build meaningful connections with families and communities, ensuring access to resources every child in Alameda County needs to thrive. Our vision is to transform the lives of children and families to benefit all communities and ensure a promising future for generations to come. We believe that through subsidized child care, mental health support, and community services centered in families of all types and backgrounds, we can profoundly impact the communities we serve.

If this resonates with you, we invite you to apply to join our team.

Our Team & Culture

Our Team at Hively is a passionate and diverse group of individuals from a wide range of different lived experiences, backgrounds and professional expertise. We strive every day to create an environment for families and staff that is inclusive and welcoming of different experiences and perspectives. We prioritize learning, listening, and growing together and to foster a culture of respect.

The Opportunity

Join Hively as the Marketing and Communications Manager, a vital leadership role reporting directly to the VP, Communications and Development. This is an exceptional opportunity for a mission-driven leader to own and drive the integrated marketing, communications, and development strategies while leading a small, dedicated team. You will be instrumental in increasing brand awareness, fostering community engagement, and building Hively s programs to better serve families and children.

• Lead and execute an integrated marketing communications strategy.
• Responsible for brand management, content creation, digital marketing, community outreach, grants deliverables and reporting, public relations and performance analysis.
• Work cross-functionally with program teams to increase brand awareness and visibility, events and partnerships.
• Act as a creativity agent with internal and external stakeholders, providing ideas and solutions to communications and marketing challenges and opportunities.
• Manage, execute and support the department’s projects and organizational initiatives with an eye on impact, results, learning and growth.
• Create and manage a metrics dashboard to measure team efforts.
• Collaborate with the VP and Leadership Team on internal comms projects and needs
• Lead content and execution of internal all-hands meetings.
• Proactively use AI tools to enhance results and increase efficiency.
• Analyze data from campaigns, events and other efforts to inform the decision making process.
• Leverage our CRM to build and cultivate relationships with our stakeholders.
• Oversee our website
• Stay on top of SEO/GEO trends and apply them to our daily operations.
• Events coordination and assistance in Alameda County as needed.
• You’ll manage, mentor and guide the professional development of two team members.

• Bachelor degree, preferably in Marketing, Communications, Journalism or a related field
• Mission-driven marketer
• Outstanding writing, speaking and relationship building skills
• 3+ years of experience in digital marketing, social media strategy and execution and media outreach
• 1+ year of people management experience
• Knowledge of CRMs (Sales Force, Constant Contact) and social media content management platforms
• Knowledgeable in content marketing willing to experiment, try new ideas out to connect and engage with different audiences
• Experience working with underserved and underrepresented communities
• Understanding and experience working with traditional media and influencers
• Bilingual in English and at least one of the following languages:
  Mandarin, Cantonese, Spanish, Punjabi, Hindi, Urdu or Farsi. Able to write, read and speak both languages fluently

• Education:
  
  Bachelor’s degree in Marketing, Communications, Journalism, or a related field
• Professional
  
  Experience:
  
  5+ years in digital marketing, social media strategy, and media outreach, including at least 2 years of people management experience
• Digital Savvy:
  Proven track record in content marketing and CRM management (Hub Spot experience preferred)
• Media Relations:
  Demonstrated experience working with both traditional media outlets and…