Vertical Marketing Manager

Vertical Marketing Manager page is loaded## Vertical Marketing Manager locations:
Pleasanton time type:
Full time posted on:
Posted 21 Days Agojob requisition :
R-100438
** VERTICAL MARKETING MANAGER
**** THE POSITION IN A NUTSHELL*
* ** WHAT YOU’LL BE DOING (and doing well!)
*** Develop differentiated value propositions and messaging that resonates with facility managers and building engineers that enables the adoption of Sciens Service Suite (S3).
* Build go-to-market plans that address key verticals (e.g., commercial real estate, healthcare, education, industrial facilities).
* Conduct market research, competitive analysis, and customer insights to identify opportunities for growth and differentiation.
* Create targeted campaigns showcasing fire alarm systems, sprinkler systems, emergency communications, monitoring services, and related offerings.
* Write and generate thought leadership content (whitepapers, webinars, case studies) highlighting compliance, NFPA/OSHA standards, and ROI of fire & life safety solutions.
* Provide tools, playbooks, and vertical-specific messaging to support sales teams.
* Collaborate with business development to craft proposals, RFP responses, and vertical case studies.
* Support field with events, trade shows (e.g., NFPA Conference, ISC West), and industry association activities.
* Build relationships with industry associations, and drive marketing initiatives with OEM partners, integrators, and service providers in the fire & life safety value chain.
* Track, measure, and report on vertical marketing performance and ROI.
* Adjust strategies based on campaign performance, sales feedback, and evolving code/regulation requirements.
* Stay up-to-date with the latest digital marketing trends and best practices to ensure our strategies are cutting-edge and effective.
** WHAT WE LIKE ABOUT YOU
*** Bachelor's degree in Marketing, Business Administration, or a related field.
* Five (5)+ years of experience in B2B customer marketing
* Well versed in establishing differentiated customer value props, and messaging
* Strong understanding of qualitative and quantitative customer analytics
* Well-versed in customer lifecycle management
* Strong attention to detail, problem-solving, and decision-making abilities.
* Strong, positive culture contributor, with the ability to collaborate and influence.
* Knowledge of fire alarm and security systems is a plus.
* Ability to travel domestically up to 20%.
** WHAT WE’RE BRINGING TO THE TABLE
*** Competitive salary based on qualifications.
* Paid time off plan and holidays.
* 401(k) matching.
* Short term and long-term disability.
* Medical, dental, and vision plans with options.
* Life insurance.
* Professional career development opportunities.
* Tuition reimbursement program.“Sciens” is Latin for “knowledgeable and skilled.” We take that definition to heart by using our collective experience to do meaningful work in the world—protect people and property through sophisticated life safety, security, communication and electrical systems.
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