Area Marketing Director - Hospice

Job Details

Job Location
: PLEASANTON, CA 94566

Salary Range
: $ - $ Base+Commission/month

• Directs daily marketing operations, providing oversight of the establishment and implementation of marketing initiatives for assigned territory.
• Assures understanding and adheres to all laws, statutes and regulations regarding anti‑kickback, lawful marketing activities (gifts and services), patient solicitation, and accurate marketing materials.
• Ensures maximum third‑party reimbursement through effective negotiation of service contracts with managed care organizations, government agencies, and other payers.
• Assists the Administrator in establishing organization volume projections in the annual budget and allocating resources, monitoring allocation according to budgetary limitations.
• Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
• Employs marketing and promotional initiatives to achieve budgetary volume projections.
• Establishes and maintains positive working relationships with current and potential referral and payer sources.
• Negotiates service pricing with insurance case managers and other payers within established financial and credit parameters.
• Builds and monitors community, customer, payer and patient perceptions of Prime Care Hospice as a high quality provider of services.
• Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs.
• Maintains comprehensive working knowledge of Prime Care Hospice markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.
• Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.
• Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by Prime Care Hospice.
• Monitors and reports cost effectiveness of marketing efforts.

The above statements are intended to be a representative summary of the major duties and responsibilities performed by incumbents of this job. The incumbents may be requested to perform job‑related tasks other than those stated in this description.

• Bachelor's degree in Marketing, Business Administration, or related field;
  Master’s degree preferred.
• At least three (3) years’ experience in health care marketing management, preferably in hospice care operations.
• Ability to market aggressively and deal tactfully with customers and the community.
• Knowledge of corporate business management.
• Demonstrates good communication, negotiation, and public relations skills.
• Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.