Paid Media Specialist

Overview

Paid Media Specialist

Location: Pleasant Grove, Utah (On-site) •
Department: Marketing •
Salary: $57K DOE

We're looking for a hands-on Paid Media Specialist to join our marketing growth team and take ownership of our paid media execution. This role is ideal for someone who loves building campaigns, testing creative, and optimizing performance.

Reporting to the Customer Growth & Community Lead, you'll be responsible for managing paid advertising from concept to execution across platforms like Meta, Google, and Tik Tok. You'll play a direct role in driving new customer acquisition, retargeting, revenue growth, and campaign performance.
This is an execution-focused role built for someone who enjoys doing the work, testing ideas, and driving measurable results.

• Oversee campaign setup, audience targeting, budget allocation, performance monitoring, and continuous optimization
• Create and test ad creative, including copy, landing pages, imagery, and short-form video
• Conduct A/B tests and applying best practices for creative assets, ad placements, and product page elements
• Analyze results and share clear insights and recommendations
• Collaborate with sales and brand teams to align media initiatives with broader business and marketing goals
• Stay current on retailer media platforms, industry trends, and e-commerce best practices

• 2–4 years of hands-on paid media experience
• Strong experience with Meta Ads Manager, Google Ads, and Tik Tok Ads (bonus for other platforms)
• Ability to independently execute campaigns end-to-end
• Data-driven mindset with strong analytical and optimization skills
• A team player, ready to cross-collaborate
• E-commerce or DTC experience preferred
• A passion for the outdoors and/or the EDC and knife industry

• Own a high-impact growth channel with real revenue responsibility
• Clear expectations and autonomy to execute
• Opportunity to grow and scale your impact

• 2+ years of professional work experience with paid ads in Meta, Google, and Tik Tok
• Bachelor's degree in Marketing, Business, Communications, or related field (will consider applicants with 4+ years experience in lieu of degree)

• Prolonged periods of sitting and working at a computer.
• Ability to work onsite in an office environment.

• Must pass pre-employment background check and drug screening.
• Must be comfortable working around knives and knife-related products.

Blade HQ is one of the world's largest online retailers of knives and outdoor adventure gear. We focus on a wide selection of brands and styles of knives and pocketknives to remain the 'cutting edge' of the knife community.

Our Values:

E - Expert

P - Playful

I - Impact

C - Community

Blade HQ is an equal opportunity employer. All employment decisions at Blade HQ are based on business needs, job requirements, and individual qualifications without regard to race, color, religion or belief, family or parental status, or any other status protected under federal, state, or local law.

Instagram: @bladehq

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Blade HQ

The Blade HQ squad is filled with fun, friendly, knife-loving people who are committed to working as a team toward a common goal. We love learning, and our management is committed to providing opportunities for all employees to learn and grow in the company. We are looking for motivated and passionate people to join our team and help us to be epic!

We offer:

• Excellent benefits:
• 100% paid Medical for employees
• 50% paid Dental and Vision
• Free Employee life insurance
• 3 weeks of PTO given up front with 5 weeks of possible PTO
• Additional PTO for life events
• Retirement up to 4% match
• Short- and Long-term disability
• Other voluntary benefit options
• Employee Assistance Program (EAP)

• Company paid events
• Regular company paid lunches
• Free Snacks, Soda, Ice, and Coffee
• Employee discounts on all products
• Casual dress code
• And much MORE!

If you think you're a good fit for this job and our team, apply NOW!