Copywriter

About Us

At Veracity, we aim to be a different kind of insurance partner–one that is free from outside investors, venture capital, or the pressures of a corporate parent. Ours is a culture of empowerment – one that believes in effort, results, and accountability. We believe that transparency fosters trust, trust fosters growth, and that growth drives innovation. Our commitment to rigorous evaluation and relentless execution lead to rapid evolution.

We answer only to the small business owners we serve, and this independence allows us to stay focused on what matters most: helping their businesses thrive by providing expert guidance and best-in‑class insurance policies. We’re growing fast and want you to be a part of it!

We’reseeking an experienced Copywriter to join our team. Reporting to the Editor, this remote role collaborates closely with Product Marketing Managers, Designers, SEO Specialists, the Director of Content, and cross‑functional partners to create helpful, SEO‑friendly content that motivates audiences to take action. You will research topics, draft and refine copy, navigate the editorial review process, and deliver publish‑ready content across websites, blogs, email campaigns, ads, videos, and other digital channels.

This role also involves proactively managing a steady pipeline of content initiatives and occasionally contributing to adjacent projects as business needs evolve.

• Demonstrate our core values —
  Humble, Hungry, Smart, and Proactive — in day‑to‑day work
• Research, develop, and write high‑quality, human‑driven copy across multiple formats, including web pages, blog articles, emails, advertisements, video scripts, e‑books, case studies, Q&A, customer spotlights, and calls to action (CTAs)
• Collaborate closely with product marketing managers, creatives, SEO specialists, designers, and other teammates to conceptualize, create, and publish compelling content that drives action
• Edit and proof all copy to ensure it is error‑free and aligned with brand voice, point of view, and product‑specific messaging
• Adapt writing style for different audiences by developing a strong understanding of target customers, personas, and use cases
• Effectively optimize content for search visibility, conversions, and user navigation, incorporating feedback and edits as needed
• Use AI‑assisted tools to accelerate research, ideation, and early drafts, while ensuring all final copy is thoughtfully written, edited, and owned by the copywriter
• Build and maintain a strong understanding of SEO content marketing best practices and performance‑driven content strategies
• Conduct research internally and with customers to inform content direction and messaging
• Perform content research and analysis using tools such as GA4, Search Console, Semrush, Ahrefs, and similar platforms
• Manage multiple priorities and deadlines within two‑week sprints to ensure timely delivery of content requests
• Accurately input, format, and publish blog posts in Word Press
• Request and coordinate creative assets (e.g., stock imagery, original graphics, infographics) as needed to support content
• Develop content for external sites, partners, and guest publishing opportunities
• When assigned, conduct outreach to third parties to support backlinking and content distribution efforts
• Participate in peer editing, Content Team initiatives, and special or “all hands” content projects
• Attend and actively participate in content strategy, brainstorming, optimization, and planning meetings
• Use office and collaboration tools (e.g., Microsoft Office, Google Workspace, Monday) efficiently to manage and produce content
• Complete required insurance product training and stay current on product updates and offerings
• Attend and participate in Marketing Department offsites and bi‑monthly team‑building events
• Required to perform other duties as requested, directed, or assigned

• Bachelor’s degree or equivalent experience
• 3‑4 years’ experience copywriting (SEO copywriting or content marketing experience strongly preferred)
• Strong portfolio of writing samples and completed projects that demonstrate good SEO and sounds human
• History of working…