Ecommerce Specialist

Senior Demand Generation Specialist – BenQ North America

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BenQ is an award‑winning display solutions provider for lifestyle and business, including gaming monitors, projectors, and interactive displays such as BenQ Board for education. Our core values focus on "Bringing Enjoyment & Quality to Life". We are hiring a Senior Demand Generation Specialist to achieve high‑growth targets for the BenQ business. This role focuses on eCommerce revenue, increasing traffic, and improving online sales conversion rates while working with Product, Marketing, Marcom, and BenQ Headquarters teams to deliver the best results.

Duties & Responsibilities Traffic and Revenue Growth

• Lead and transform go‑to‑market strategies into high‑performing demand generation initiatives that build awareness, drive engagement, and accelerate pipeline velocity (including lead quality and sales conversion).
• Take a process‑ and metric‑driven view of the big picture to drive specific actions that increase traffic and sales.
• Conduct competitive analysis and market research to stay informed about industry trends and consumer behavior.

Online Store Management

• Create, update, and maintain eStore product pricing, Magento SKUs, and promotional activities.
• Ensure the online store is visually appealing, has a smooth order flow, is easy to navigate, and is updated with the latest products and information.
• Manage eStore content.
• Prepare new product content and ensure loading into the eStore platform with proper SEO, image size, tags, attributes, and set up home banner, promptly aligned with product launch plans.
• Manage 1
  
  World Sync and Commerce Connector for product data updates and syndication.

Digital Marketing

• Manage, execute, and optimize demand generation campaigns and new product launches in collaboration with PM and Marcom teams across Google Ads, Meta Ads, SEO, SEM, email marketing, SMS, etc., to drive qualified traffic, generate leads, and increase conversions through strategic targeting, creative optimization, and data‑driven performance analysis.
• Initiate eStore campaigns to drive traffic and sales conversion with an end‑to‑end process (Plan‑Develop‑Execute‑Measure/Analysis), being willing and able to execute or delegate.
• Monitor and analyze campaign performance to optimize ROI and drive traffic to the company.
• Leverage personalization, intent data, and modern tools to improve targeting and engagement.

Data Analysis and Reporting

• Monitor, conduct, and report analysis based on key product segments to identify trends, customer behaviors, sales patterns, market conditions, and improvement areas.
• Utilize analytics tools to track and report eCommerce performance metrics such as traffic, conversion rates, sales, and customer retention, and provide actionable insights and recommendations to related teams.

Collaboration and Communication

• Coordinate with the Customer Experience & Care team to follow up on eStore customer cases, including order issues and resolution.
• Work with cross‑functional teams, including marketing, IT, Customer Experience & Care, HQ, and logistics teams, to ensure cohesive eCommerce operations.

Required Experience, Knowledge, Skills, and Abilities

• 3+ years of demand generation / eCommerce B2C experience with extensive knowledge of best practices and strategies.
• 3+ years of experience working within a Content Management System in an eCommerce retail environment.
• Strong contributing experience in multi‑channel campaign execution (paid, email, SEO/SEM, content syndication).
• Strong working knowledge of Google Ads, Meta Ads, and Hub Spot.
• Hands‑on experience with analytic tools such as Google Analytics, Tableau, and Looker Studio, and ability to translate insights into action.
• Experience and familiarity with online store management tools such as Adobe Experience (Magento) and Adobe Experience Manager (AEM).
• Able to work in a fast‑paced, metric‑driven environment with periods of pressure to meet deadlines/goals.
• Well‑organized and able to keep multiple activities moving forward in parallel, with strong attention to detail.
• Passionate about results and continuous improvement.
• Strong cross‑functional collaboration skills, with excellent interpersonal, oral, and written communication, problem‑solving, and presentation skills.

Education

• Bachelor’s degree required:
  Business, Marketing, and eCommerce, Business Analytics, or Technical Fields preferred.

Position Type

• Full‑time
• Office‑Based

Seniority level

• Mid‑Senior level

Employment type

• Full‑time

Job function

• Marketing

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