Marketing Retail Channel Specialist

Retail Channel Specialist Top Skills

• Analytical/data-curious mindset
• Effective collaboration
• Strong attention to detail
• Organization
• Operational execution

The Retail Channel Specialist supports marketing and retail operations by researching market conditions at the local, regional, and national level to determine potential sales opportunities. This role focuses on analyzing competitive data, supporting retail execution, and ensuring operational processes and tools function effectively across retail channels—preferably within a storefront retail environment.

• Forecast and track marketing and sales trends through data analysis
• Conduct research on consumer opinions and marketing strategies in collaboration with marketing professionals and cross‑functional partners
• Develop and evaluate data collection methods such as surveys, opinion polls, and questionnaires
• Gather and analyze competitive data related to pricing, sales performance, and marketing/distribution methods
• Measure the effectiveness of marketing, advertising, and communication programs
• Provide operational support for retail accounts internally and with customers
• Partner closely with Retail Channel Operations and cross‑functional teams to ensure tools, resources, and processes function correctly
• Support execution and analysis of key strategic retail initiatives
• Work directly with corporate retail account teams locally and nationally to establish operational processes and measure execution success
• Assess operational market opportunities across channels, geographies, and service levels to improve sales performance and inform go‑to‑market strategies
• Develop repeatable, stable, and intuitive processes that enable retail teams to focus on serving customers
• Clearly communicate complex and rapidly changing information to stakeholders in a concise, easy‑to‑understand manner

• Strong verbal and written communication, customer service, interpersonal, and negotiation skills
• Ability to work independently, manage time effectively, and prioritize competing demands
• Knowledge of principles and methods for promoting, merchandising, and selling products or services
• Understanding of media production, communication, and content dissemination techniques
• Proven ability to simplify complex ideas and influence stakeholders at all levels

• Bachelor’s degree required (Marketing or related field preferred)
• 2–4 Years Of Related Experience Required
• Bachelor’s degree plus an additional 3 years of relevant retail experience preferred
• Retail Storefront Experience Strongly Preferred
• Demonstrated experience supporting multiple accounts and retail operations
• Strong cross‑functional collaboration skills and ability to lead project work within large, dynamic teams
• Experience developing operational processes and performance measurements
• Understanding of retail development, store systems, and in‑store equipment highly desired
• Proficiency in PowerPoint, Word, and Excel
• Excellent organizational skills, attention to detail, and time management
• Ability to adapt quickly in a fast‑paced, consumer‑driven environment
• Ability to travel approximately 10% of the time