Sr. Manager, Market Planning

Sr. Manager, Real Estate and Market Planning

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The Senior Manager of Real Estate and Market Planning is responsible for leading the development, implementation and management of real estate growth strategies that support Franchisee’s market expansion objectives for the system. As part of that responsibility, the Sr. Manager of Real Estate is responsible for market planning, site analysis/evaluation, pipeline management and overseeing the brand’s site approval process for all proposed locations.

The Sr. Manager of Real Estate must manage market planning team and execute against the strategy by administrating and coordinating the brand’s real estate and market planning programs and standards to ensure cross-functional alignment among corporate and franchisee business units.

• Interact with Director Franchise Development to analyze market and trade areas and develop growth plans for new restaurants.
• Direct and manage market planning team. Collaborate with cross functional teams including, legal, business analytics, marketing, new business development, construction services, operations and finance departments.
• Define and create specific trade area and site selection criteria based on historical new restaurant openings to ensure profitable future openings.
• Manage relationships with franchisees, using influence to develop consensus on real estate strategies and site selection criteria.
• Work with franchisee’s brokers to align them on Pizza Hut site standards and market plan coverage goals.
• Conduct, and/or manage others in preparation of, targeted marketplace analysis including, assessment of key site criteria metrics related to trade areas and specific sites, and the development of predictive tools such as analog and regression models (demographics, visibility, accessibility, competition, population growth trends, sales potential, etc.).
• Coordinate preparation and presentation of new restaurant (company and franchise) site proposals for senior management review and approval including new restaurant CAPEX and SAR approval processes.
• Prepare and present real estate activity and status updates for senior management.
• Evaluate pro forma P&L statements and respective investment analyses for prospective sites.
• Develop and manage collaborative partnerships for vendor, brokerage and developer relations to support real estate planning, site selection, new unit pipeline buildup and holistic multi‑unit portfolio management in alignment with corporate strategic goals.
• Lead ongoing development and training of corporate and franchisee teams around real estate functional expertise and execution.
• Manage the company’s real estate analytics system, Sitewise. Leverage this tool to make more fact‑based global location strategy decisions.

• Consistent with Company strategic initiatives, participates in the development, communication and implementation of the brand’s real estate strategy.
• Update/optimise overall real estate strategy to support full market potential and effective/profitable expansion in all markets.

• Ensure real estate team is proactively supporting market planning for corporate and franchisee expansion and addressing the site selection needs of franchisees.
• Provide updated & relevant GIS information to company and franchisees to verify trade area and site selection viability ensuring all site pro‑forma key metrics are met.
• Support property management activities of Company real estate portfolio.
• Support second generation space conversion/re‑flag strategy through financial analysis, adjacent portfolio impact analysis, unit performance information and DMA operating strategy.
• Develop and maintain DMA and model market plans and update databases for up‑to‑date DMA development status.
• Develop collaborative partnership with corporate and Franchise operating partners to ensure all new unit openings are properly evaluated.
• Conduct periodic new store development tours/planning sessions in key markets.

• Maintain and manage healthy/ongoing pipeline of…