Marketing Manager - Theatre

Overview

Join Our Team

As part of our Cinemark Universe, you’ll discover fun opportunities with real growth potential and plenty of perks. With 500+ theatres and nearly 6,000 screens, we’re truly a global presence of 20,000 movie lovers working together to make unforgettable experiences.

This Marketing Manager oversees Cinemark’s marketing activities on both a national and regional level and offers support to theatres on a local level. This role serves as the first point of contact when theatres in their region or ownership have a marketing inquiry and works on behalf of the field to determine solutions by leveraging the greater marketing organization including digital, content, creative, analytics, media, and partnerships.

They work pro-actively to create and distribute communications as it pertains to In-Theatre marketing campaigns whether it is to their clients in the field or executives at the Customer Service Center.

• Strategic Campaign Planning & Project Management:
  Lead development and execution of specific campaigns and activations with key internal and external partners.
• Create and execute creative briefs and Work Front requests that are complete and cohesive with brand and creative requirements.
• Collaborate with web teams to ensure all campaigns and promotions are best represented online, approving and testing launches when required.
• Compile strategic meeting agendas and manage cross-functional teams to complete projects on-time and cost-effectively, ensuring teams are aware of action items and next steps after each touch base. Ascertain forward moving project momentum and pace while channel owners are responsible for specific channel strategy. Ensure that the stakeholders’ strategies are complete and executed completely once approved.

• Serve as the first point of contact for assigned partners, pulling in stakeholders as needed to respond to concerns and ensure issues have been fully resolved. Ensure that resolutions are given promptly and thoroughly address concerns.
• Contribute to or lead regular calls with key stakeholders in the relevant department, including developing agendas, presentations, talking points and providing recaps, notes and next steps for areas of ownership.
• Create and deliver strong presentations supporting launch plans, business strategies and category objectives to senior management for each campaign.
• Communicate project status to key stakeholders and executives with updates concerning activities and deliverables as well as risks and mitigation strategies.
• Write and edit protocol directives for campaigns and route to the Service Center and the Field, managing the timeline for when communication should be shared.

• Leverage resources such as historical data, peer or stakeholder knowledge or past reporting to pro-actively solve challenges and make forward-moving recommendations.
• Define KPIs for campaigns and analyze performance and effectiveness against ROI objectives to improve strategies.
• Manage competitive analysis within markets and create solutions for challenges.
• Manage marketing budgets for merchandise and programs, including agencies, vendors, co-op, and SOWs. Submit invoicing.

• Five or more years of Marketing or related business experience with a proven track record of success; retail experience is a plus.
• BS/BA in business administration, marketing and communications or relevant field.
• Exhibits superior organizational skills and ability to prioritize and balance multiple tasks in a fast-moving environment while under tight deadlines.
• Communicate effectively across the organization, clearly articulating strategy, objectives, and timelines and to build consensus to move strategic initiatives forward.
• Collaborates and influences senior executives, leveraging excellent presentation skills and leadership and interpersonal skills.
• Builds and maintains strong relationships with Marketing and Creative Services teams, Operations, and other key stakeholders to provide best in class partnership.
• Possesses the ability to research and analyze material…