CRM Specialist

Job Description

Supports the efforts of the CRM strategy and Loyalty Marketing teams in all targeted marketing (Email, Direct Mail, SMS, App and Loyalty) initiatives. This includes providing inputs on strategy and campaign design, messaging focus, partnering with vendors (AI targeting, Email Service Provider, SMS messaging platform, Mobile App vendor, Loyalty vendor, etc.) and ensuring proper campaign execution—including promotion setup, creative brief design, lead special projects from ideation to execution, submission to development, proofing, QA, campaign updates and reporting—and ensuring accurate deployment of targeted marketing.

Additionally, this position will drive strategy and execution on special projects such as supporting targeted marketing for a key product category, special services, and partnerships with cross‑functional teams such as Finance, Social, Merchandising, Stores, Education, ECOM, etc. This is not a remote position; it is hybrid, working onsite 3 days a week at the SBH Support Center located at Legacy West Plano.

“At Sally Beauty Holdings, we find beauty in diversity. Our inclusivity and self‑expression are what fuel our innovation and growth. You are welcome here, and you can thrive here. We find beauty in YOU. Join us.”

Drives campaign execution for targeted marketing content, promotions, co‑ops and coupon requests, including coordinating cross‑functionality and with external vendors to ensure quality and on‑time execution. Ensures details of projects are recorded on internal schedules and all deadlines are met.

Special Projects: ad‑hoc support on key business‑driving projects which include strategic input, ideation, and coordination of resources, partnering with cross‑functional teams and ensuring accurate execution.

Participate in planning sessions and help develop full channel CRM/marketing plans. Provide other CRM support.

• College degree – Marketing, Business, or related fields.
• Entry level – 2 years experience.
• Proficient in Microsoft Office products.

• Team player.
• Detail focused.
• Multi‑task in a fast‑paced environment.
• Strong analytical skills.
• Strong decision‑making skills.
• Self‑motivated.

The work environment involves everyday risks or discomforts which require normal safety precautions typical of such places as offices, meeting and training rooms, retail stores, residences or commercial vehicles, e.g., use of safe work practices with office equipment, avoidance of trips and falls, observance of fire regulations and traffic signals, etc. The work area is adequately lighted, heated, and ventilated. The work is sedentary.

Typically, the employee may sit comfortably to do the work. However, there may be some walking, standing, bending, carrying of light items such as papers, files, books, small parts, using a keyboard, driving an automobile, etc. No special physical demands are required to perform the work.

We offer a competitive salary and outstanding benefits package that includes medical, dental, vision, life insurance, paid vacation and sick days, paid holidays, tuition reimbursement and 401(k) with company match. In addition, associates of SBH may take advantage of our in‑house salon with complementary services and a varied selection of food options at our corporate campus. Also, featured at our corporate campus, is both a Sally Beauty and Cosmo Prof Professional onsite store, where associates enjoy a great merchandise discount!

Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, or disability.