Marketing Coordinator

Marketing Coordinator Job Duties

Markets products by developing and implementing marketing and advertising campaigns.

Tracks sales data, maintains promotional materials inventory, plans meetings and trade shows, maintains databases, and prepares report.

Implements marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; and updating calendars.

Tracks product line sales and costs by analyzing and entering sales, expense, and new business data.

Prepares marketing reports by collecting, analyzing, and summarizing sales data.

Keeps promotional materials ready by coordinating requirements with graphics department, inventorying stock, placing orders, and verifying receipt.

Supports sales staff by providing sales data, market trends, forecasts, account analyses, and new product information.

Researches competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases.

Plans meetings and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists.

Monitors budgets by comparing and analyzing actual results with plans and forecasts.

Updates job knowledge by participating in educational opportunities and reading trade publications.

Accomplishes organization goals by accepting ownership for accomplishing new and different requests.

Explores opportunities to add value to job accomplishments.