Vice President, Integrated Strategy

Company Description

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common.

We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at

The VP, Integrated Strategy is a multidimensional strategic marketing leader who operates at the intersection of insight, narrative, systems thinking, and business impact. You bring both range and precision—able to set enterprise vision while driving executional clarity across teams and marketing channels.

You transform research, cultural intelligence, and behavioral data into breakthrough insights and actionable strategic frameworks. You craft narratives that inspire belief and action, recognizing that meaningful growth requires both emotional resonance and analytical rigor. You connect disparate perspectives, anticipate future implications, and balance short- and long-term priorities to guide smart investment and sequencing decisions.

Curious, forward-looking, and executive-ready, you influence senior stakeholders, challenge conventions, and align organizations around a cohesive, growth-oriented vision.

Your defining strength is architecting end-to-end content strategy, messaging systems, and integrated communications frameworks—elevating content from a tactical output to a strategic engine that drives consistency, performance, and enterprise value.

Integrated Campaign & GTM Planning

• Orchestrate integrated campaign and GTM strategies across Site, CRM, Social, Paid Media, and emerging platforms

• Develop creative and tactical briefs grounded in clear positioning and communication strategy

• Lead communication frameworks that connect brand, product, and performance objectives

• Build integrated campaign maps with activation and performance goals

Messaging Architecture & Content Leadership

• Develop enterprise and campaign-level messaging architectures, narrative hierarchies, and content ecosystems

• Lead development of communication frameworks, content ecosystems, and narrative hierarchies across the full customer journey

• Establish governance and stewardship for message consistency across owned, earned, and paid channels

• Embed content strategy early within integrated GTM and campaign planning

Insights & Strategic Rationale

• Synthesize research and behavioral data into clear, actionable strategic frameworks

• Translate audience insights into defined growth cohorts and expansion opportunities

• Convert insights into messaging, personalization, and channel strategies in partnership with SMEs

• Connect data to optimization roadmaps and measurable growth initiatives

• Distill diverse inputs into breakthrough insights that establish a sharp strategic orientation

• Build compelling logic trails and narratives that create persuasive, sellable strategic rationale

Client & Cross-Functional Leadership

• Serve as senior strategic advisor to clients on messaging clarity, GTM planning, and organizational alignment

• Lead workshops to align stakeholders on positioning, narrative, and campaign orchestration

• Partner closely with Creative, Account, CRM, Media, and Analytics teams to ensure strategy translates effectively into execution

Team & Organizational Development

• Build and mentor high-performing strategists across content and integrated strategy teams

• Define scalable playbooks, standards, and best practices

• Elevate the strategic rigor of briefs, frameworks, and storytelling across the organization

• Advocate for strategic rigor, clarity of roles, and high standards of output

• 12+ years in strategic leadership roles within agency, consultancy, or in-house marketing organizations

• Deep expertise in content strategy, messaging systems, and…