Director, Integrated Marketing Communications, PR and Social

Overview

The Director of Integrated Marketing Communications (IMC) is a bold, visionary leader who elevates the KFC U.S. brand through world-class storytelling, culturally resonant engagement, and fully integrated, results-driving campaigns. This role oversees the entire IMC ecosystem—including paid, owned, earned, social, influencer, experiential, and in-restaurant communications—ensuring a unified brand narrative that drives sales overnight and builds brand over time.

As a key member of the Marketing Leadership Team, this leader sets the vision for breakthrough communications, inspires internal and agency partners, and ensures flawless execution across all consumer touchpoints. This includes serving as the senior strategic partner for PR, social, and influencer marketing, embedding those earned-first disciplines into the heart of the IMC model.

You will be required to attend the Plano, TX office 3 days a week on Tuesday, Wednesday and Thursday.

Education/Certifications:

• Undergraduate Degree from accredited 4 year university – Marketing preferred, M.B.A.
  
  - Preferred

Years of Experience:

• Minimum 12+ years of overall business experience, with at least five years in senior digital marketing position
• Category Experience – digital marketing experience in QSR, retail, CPG, beverage, or related fields preferred
• Demonstrated leadership competency in all facets of data-driven, performance-based Digital Marketing plan development, execution, and measurement
• Excellent interpersonal skills and ability to build team environment in order to achieve revenue, profit and growth targets.
• Excellent interpersonal & team skills to drive cross-functional collaboration and resolve conflicts across teams effectively when needed
• Demonstrated communication skills including ability to influence and inspire others of all levels of the organization and franchise system
• Sense of urgency
• High work ethic

Salary Range: $184,500 - $215,300 annually + bonus eligibility and stock-based compensation. This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate’s location, experience, and other job-related factors.

Integrated Marketing Leadership (25%)

• Set the long-term vision for Integrated Marketing Communications that elevates brand relevance, delivers measurable business results, and ensures consistency across all consumer and team-member touchpoints.
• Lead brand stewardship and evolution of the brand platform, ensuring alignment to global brand standards and embedding brand personality across paid, earned, owned, and social channels.
• Drive strategic communication planning across the full funnel—including TV, ONLV, radio, OOH, digital, social media, influencer, experiential, packaging, and in-restaurant communications.

• Inspire and direct the Integrated Agency Team to deliver fearlessly modern, high-impact creative that strengthens brand consideration, brand health, and business results.
• Provide strategic oversight and creative feedback on priority campaigns, ensuring cultural relevance, insight-driven storytelling, and alignment to business objectives.
• Guide real-time consumer storytelling by monitoring cultural and social trends, identifying opportunities for timely brand participation, and advising on purpose-driven, talent, and influencer partnerships.
• Maintain a strategic presence in agency meetings to unblock decision-making, keep work culturally relevant, and ensure seamless integration across creative, social, PR, influencer, media, and retail work streams.

• Serve as the senior-level strategic partner for Public Relations, Social Media, and Influencer Marketing, ensuring these functions play a central role in integrated planning.
• Shape the earned-first strategy that boosts brand reputation, cultural impact, social buzz, and consumer engagement.
• Review integrated campaign briefs and planning to ensure messaging, creative, and channels reflect both brand positioning and cultural opportunities.
• Foster cohesive, collaborative relationships with…