Sr. Manager, Dealer Brand

* Develop and execute integrated brand strategies by spearheading impactful marketing projects, serving as a leader and collaborator with cross-functional teams from Sales, Product, Business Analytics, Creative, Legal, etc.
* Set the overarching Brand agenda for Navigator Platform, owning the roadmap and prioritization for Navigator Platform Brand strategy.
* Gain a deep understanding of Capital One Auto’s Navigator Platform offerings, serving as the subject matter expert on the Brand team.
* Oversee cross-channel campaigns that drive awareness, customer acquisition, engagement, and retention across digital, traditional, and experiential touchpoints.
* Strengthen brand identity through consistency in brand voice, visual identity, and storytelling across all customer and partner touchpoints.
* Collaborate with Brand partners to drive thought leadership and position the company as an industry innovator through content, public relations, and executive visibility strategies.
* Leverage data analytics, competitor intelligence, and customer insights to inform marketing strategies, optimize performance, and evaluate brand outcomes.
* Lead, grow, and inspire a high-performing brand marketing team through thoughtful mentorship, strategic development, and team collaboration.
* Influence internal decision makers with formal recommendations and informal networking through excellent communication and presentation skills up to senior executives.
* Fully champion and embody well-managed processes, identifying opportunity gaps and driving improvements across immediate team and partner teams.
* Partner closely with data and business teams to lead Marketing ROI reporting, helping inform decision making and surface key learnings.
* A high level of adaptability and resilience, with the ability to manage shifting priorities and executive-level requests while maintaining strategic focus.
* Deep knowledge of brand marketing, with a proven track record in the financial services, fintech, automotive, and/or B2B SaaS industries.
* A strong strategic mindset with the ability to translate business goals into impactful brand initiatives that deliver intended outcomes.
* Expertise in omni-channel marketing from digital, social, and content marketing to traditional and experiential activations.
* A passion for leveraging data, metrics, and insights to drive results and turn learnings into actionable implications to form a marketing strategy and go-to-market approach.
* Leadership skills that include, empower, and inspire by fostering innovation and collaboration cross-functionally at all levels.
* Highly effective communication skills with outstanding writing, editing, and presentation abilities.
* Experience working with internal creative teams and agencies to execute high-quality campaigns.
* A curious mindset, ready to dig in on dealer attitudes/behaviors/trends and draw implications for marketing.
* Excellent judgement to anticipate and mitigate potential risks.
* Bachelor's Degree or military experience
* At least 7 years of experience focused on direct response marketing, brand marketing, B2B marketing, or corporate communications or a combination
* At least 1 year of people management experience
* Master's degree in Marketing, Communications, or Business
* 3+ years of people management experience
* 5+ years of experience presenting to senior leadership
* 5+ years of experience in financial services marketing
* 5+ years of experience in a marketing or communications department for a Fortune 500 company, or experience within an advertising or marketing agency
* Experience with automotive B2B marketing or automotive lending providers

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the . Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
#J-18808-Ljbffr