Senior Marketing Manager - Americas Airport Dimensions

Overview

Collinson Group is a global leader in driving loyalty and engagement for many of the world’s largest companies. Predominantly through the provision of travel related benefits within a market leading digital travel ecosystem. The group offers a unique blend of industry and sector specialists who together provide market-leading experience in delivering products and services across four core capabilities:
Loyalty, Lifestyle Benefits and Insurance.

The group provides unrivalled insight and expertise around affluent consumers and frequent travelers, creating and delivering products and services now accessible to over 400m end consumers.

We have more than 25 years’ experience, with 28 global locations, servicing over 800 clients in 170 countries, employing 1,800 people.

We have been bringing innovation to the market since inception – from launching the first independent global VIP lounge access Programme, Priority Pass to being the first to sell direct travel insurance in the UK through Columbus Direct and creating the first loyalty agency of its kind in the travel sector with ICLP. Today we still invest heavily in innovation to ensure that we continue to deliver superior customer experiences.

Key clients include:
Visa, Mastercard, American Express, Cathay Pacific, British Airways, LATAM, Flying Blue, Accor, Easy Jet, HSBC, Chase, HDFC.

Our mission is focused on doing good beyond profit, which for us means we seek out opportunities for our people to share in our success and that we give back to the communities and people within which we work.

Never short of ambition, the success of our business is delivered through the diverse and talented team of over 1,800 colleagues globally.

What Does A Senior Marketing Manager - Americas Do:

The Senior Marketing Manager – Americas will lead the execution of integrated marketing programs that drive awareness, engagement, and commercial performance across Airport Dimensions’ brands in North and South America.

This role requires a highly organized and proactive marketer who can manage multiple priorities, deliver measurable results, and act as the regional lead for all marketing activity across new openings, refurbishments, campaigns, and ongoing brand performance and the reputation of Airport Dimensions’ products or services across both B2B and B2C audiences.

You will bring a strong strategic perspective to planning and decision-making, paired with hands-on executional excellence. This role requires a deep understanding of branding principles, strong project and stakeholder management skills, creative flair, and the ability to use insight and performance data to inform priorities and optimize outcomes.

This role is for someone who loves variety, thrives in fast-moving environments and enjoys turning insight into standout work. You’ll collaborate across teams, guide creative partners and drive the marketing activity that shapes the next era of Airport Dimensions in the Americas. You’ll have the autonomy to bring bold ideas to life and the ownership to take them from concept through execution.

What You'll Do:

Regional Marketing & Campaign Delivery

• Support the Director of Marketing in developing and executing the North America marketing plan aligned with business and revenue targets.
• Lead strategic planning and delivery of marketing campaigns and activations across B2C and B2B audiences to build brand visibility and drive lounge visits.
• Produce and proofread high-quality written content for campaigns, social posts, websites, presentations and partner communications.
• Coordinate creative development, working with agencies and designers to ensure accuracy, consistency and timely delivery

• Manage the regional brand manual platform, ensuring adherence to brand guidelines across all materials.
• Review and approve marketing assets for accuracy, tone and brand consistency.
• Support partner marketing initiatives by reviewing copy, creative and placement to ensure alignment

• Own regional social media planning and execution, including content creation, posting, community management and performance…