Senior Director, Demand Generation

Overview

As the Senior Director, Demand Generation, you are responsible for developing and executing a comprehensive strategy to drive global demand, client acquisition and expansion, and pipeline growth. As a seasoned leader, you lead the Demand Generation team, working closely with Marketing, Sales, Product, and other cross-functional partners to achieve measurable business outcomes. You have extensive experience in B2B SaaS, a deep understanding of modern marketing and demand generation strategies, and the ability to lead high-performing teams to drive revenue growth at scale.

• Develop and execute a cohesive global strategy that supports the business's objectives, including driving revenue growth, expanding the sales pipeline, and boosting brand awareness across key markets.
• Lead the execution of integrated, multi-channel demand generation campaigns—including PLG, ABM, paid media, SEM, email marketing, and webinars—ensuring each campaign is data-driven and optimized for performance.
• Leverage advanced analytics and marketing technologies to track, measure, and optimize campaign performance, continuously refining strategies based on user behavior, market trends, and sales feedback.
• Work closely with Sales, Product, and other cross-functional teams to ensure alignment between demand generation initiatives and broader go-to-market strategies, adjusting as needed to meet evolving business priorities.
• Own the demand generation budget, ensuring resource allocation drives the highest return on investment. Continuously assess opportunities for process improvements, cost efficiency, and performance gains.
• Stay at the forefront of digital marketing trends, client behaviors, and new technologies. Introduce innovative approaches to maintain a competitive edge and accelerate growth.
• Lead, mentor, and inspire a high-performing global Demand Generation team, fostering a culture of collaboration, accountability, and innovation.

• 12+ years of experience in demand generation, growth marketing, or digital marketing, with at least 8 years in senior leadership roles, ideally in high-growth B2B SaaS companies with $100M+ revenue.
• Proven ability to develop and execute successful demand generation strategies that drive measurable business outcomes.
• Deep expertise in ABM, SEM, and multi-channel marketing, including email, paid media and webinars.
• Strong experience with marketing technology platforms such as Salesforce, Marketo, Google Analytics, Path factory, Reachdesk, and 6sense.
• Demonstrated success in building and leading high-performing, results-driven teams across multiple geographies.
• Strong analytical skills with a track record of making data-driven decisions that align marketing initiatives with sales and business objectives.
• Excellent leadership, communication, and project management abilities, with a focus on building cross-functional relationships and managing multiple priorities.
• Ability to manage complex budgets and deliver results within tight timelines.

• Bachelor's degree in marketing, business, or a related field; MBA a plus.
• Prior experience in a PE-backed organization and working in fast-paced, high-growth environments.
• Experience managing marketing in both high-velocity and enterprise SaaS go-to-market motions, including PLG.
• Strong understanding of SaaS ecosystems, ecommerce and the latest marketing technologies.
• Experience leading global teams and working in multicultural environments.

Up to 10%

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

When you join Rithum, you can expect to work with smart risk-takers, courageous collaborators, and curious minds.

As part of the Rithum team, you are valued, supported, and included. Guided by a transparent culture and accessible, approachable leadership, we offer career opportunities aligned to your ambitions and talents. To ensure…