Aimbridge Corporate - Director of Sales - Tour Operators and OTAs

Director of Sales – Tour Operators & OTAs

Location:

5301 Headquarters Drive, Plano, TX, 75024

The Director of Sales of Tour Operators and OTAs is responsible for developing and executing a comprehensive sales strategy for a portfolio of all‑inclusive resorts within a defined region. The role focuses primarily on building and maintaining value‑based relationships with Tour Operators (TOs) and Online Travel Agents (OTAs), driving top‑line revenue, market share, and profitability while leading a high‑performing sales team.

• Develop and execute the regional sales strategy for TOs and OTAs for resorts in the Florida, Caribbean, and Latin America markets.
• Set and monitor revenue, room night, and market share targets by partner, property, and market.
• Lead contracting and negotiations with key TOs, OTAs, and wholesalers, including rates, allotments, and co‑op marketing.
• Conduct regular business reviews with key partners to analyze production, ADR, and profitability and identify growth opportunities.
• Manage and coach US and internationally based Sales Managers, ensuring alignment with regional goals.
• Coordinate closely with property‑level teams to ensure consistency in strategy, pricing, and positioning.
• Collaborate with Revenue Management and Marketing on pricing, promotions, trade campaigns, and content optimization across partner platforms.
• Monitor market and competitive trends and provide insights and recommendations to senior leadership and property owners.
• Prepare forecasts and performance reports for internal stakeholders and owner/asset management meetings.
• Frequent regional travel and occasional international travel (30–60% of time).

• Bachelor’s degree in business, hospitality, tourism, or related field;
  Master’s degree is a plus.
• 7–10+ years of hospitality or travel sales experience, with 3–5 years in a leadership role.
• Proven experience with EP and/or all‑inclusive resorts and leisure distribution (TOs, Bed‑banks, OTAs).
• Experience managing multi‑country regions, ideally including Caribbean, Mexico, U.S., and/or Europe.
• Background in a third‑party management company or multi‑property environment.
• Strong commercial and analytical skills; comfortable with channel and profitability analysis.
• Proven leadership of remote and/or geographically dispersed teams.
• Excellent negotiation, relationship‑building, and stakeholder management skills.
• Clear, confident communication and presentation abilities.
• Proficiency with PMS/CRS, channel managers, OTA extranets, CRM tools, and MS Office.
• Fluent English and Spanish preferred; additional language is a plus.

• Daily Pay – Ask your recruiter for more details.
• Medical, Dental, and Vision Coverage.
• Short‑Term and Long‑Term Disability Income.
• Term Life and AD&D Insurance.
• Paid Time Off.
• Employee Assistance Program.
• 401(k) Retirement Plan.

Aimbridge Hospitality is the world’s leading global hospitality management company. With a portfolio of over 80 respected hotel brands, we are dedicated to creating exceptional guest experiences and building strong relationships with partners and team members.