Marketing and Communications - Digital Marketing - Senior Associate

Marketing and Communications - Digital Marketing - Senior Associate

• Full-time

At Fannie Mae, futures are made. The inspiring work we do makes an affordable home a reality and a difference in the lives of Americans. Every day offers compelling opportunities to modernize the nation's housing finance system while being part of an inclusive team using new, emerging technologies. Here, you will help lead our industry forward, enhance your technical expertise, and make your career.

As a Digital Marketing Senior Associate you will contribute to planning, directing and executing all aspects of digital marketing in the customer journey, driving business value and reinforcing brand proposition through optimized content and a customer needs driven digital experience – all fueled by an integrated marketing technology ecosystem.

The Marketing and Communications - Digital Marketing - Senior Associate role will offer you the flexibility to make each day your own, while working alongside people who care so that you can deliver on the following responsibilities:

• Contributes to the development and advancement of the digital content strategy to advance organizational objectives and line of business goals across core channels of web, social, email.
• Develops and implements designs to build new audiences and scale to expand reach; manages marketing technology applications and partners with technology to maintain and evolve an integrated ecosystem.
• Drives digital governance and processes; performs website audits and identifies action items.
• Partners with content strategists to review overall marketing strategies, including user experience, digital journey mapping, tagging and taxonomy. Leads digital marketing analytics, KPI identification and tracking.

• 4 – 6 years of relevant work experience

• Bachelor’s degree or equivalent
• Relationship Management skills (managing and engaging stakeholders, customers, and vendors, building relationship networks, contracting, etc.)
• Experience identifying measures, or indicators of system performance, and the actions needed to improve or correct performance to achieve desired outcomes
• Adept at managing project plans, resources, and people to ensure successful project completion
• Learning and Training skills (conducting, developing, and evaluating training, instructional design, and learning management systems)
• Product Testing skills (testing and evaluating software, usability testing, UAT, and using relevant product testing technology)
• Experience defining and managing changes to documents, code, computer programs, websites, and other files to enable collaboration and ensure teams are working from the latest version
• Information Retrieval skills (fact gathering, conducting focus groups and interviews, designing surveys, etc.)
• Skilled in creating visual concepts, creating content, and editing content by hand or with the help with computer software to communicate ideas
• Marketing, Sales, and PR skills (marketing products, social media marketing, creating collateral, planning and developing campaigns, managing the media, etc.)
• Working with people with different functional expertise respectfully and cooperatively to work toward a common goal
• Product Development skills (designing products, developing product roadmaps, translating design requirements, prototyping, etc.)
• Skilled in the graphical representation of information in the form of charts, diagrams, pictures, and dashboards with programs and tools such as Excel, Tableau, or Power BI
• Ability to frame ideas as systems and analyzing the inputs, outputs, and process
• Programming skills (coding, debugging, and using relevant programming languages)
• Skilled in presenting information and/or ideas to an audience in a way that is engaging and easy to understand
• Business Insight skills (advising, designing business models, interpreting customer and market insights, forecasting, benchmarking, etc.)
• Communication skills (communicating in writing or verbally, copywriting, planning and distributing communication, etc.)
• Performance Measurement skills (evaluating programs,…