Senior Brand Designer

Overview

At Pepsi Co design, we have a saying: “We’re crazy enough to think we can inspire the future.” This is what drives us, in everything we imagine, develop and execute. Design is a strategic global function for Pepsi Co that drives business value by leading innovation, creating experiences, and brand engagements. We are one of the first major food & beverage companies to integrate multiple design disciplines—brand design, design thinking, industrial design, design strategy, front-end innovation—into a single group.

Our goal is clear: to connect Pepsi Co’s food & beverage portfolios, with today’s hyper-connected, networked users and consumers hungry for meaningful, authentic, and relevant brand experiences across multiple touchpoints and regions of the world.

As part of the Pepsi Co North America Foods Design team, you will partner closely with functional design experts as well as the business to develop brand design strategies across a spectrum of capabilities including product architecture, innovation pipelines, visual identity systems, design guidelines, packaging design, and structural design. The Senior Designer will engage with cross-functional teams to drive comprehensive brand and graphic design projects from ideation and strategy to execution.

The main objective of this role is to guide our North America Foods brand design, help craft the brand design strategy, and execute major design projects across the portfolio.

• Partner across disciplines within Pepsi Co and external suppliers to ensure design assets are developed and delivered with quality, value, and on-time.
• Inform and align stakeholders throughout the creative process, regularly reviewing the status of projects with appropriate leadership to verify that project expectations are met.

• Support the visual identity for the North America Foods portfolio, working in collaboration with Design leadership and other design leaders across brand, product, packaging, equipment, marketing, and advertising.
• Generate creative design proposals (visions, scenarios, concepts) in order to visualize the desired output and share it with internal and external team members.
• Participate in research activities and effectively translate customer needs into actionable design strategy (must be able to execute those requirements into design solutions). Help drive to final design recommendations, decisions, and design approval to enable artwork execution/production phases. Ensure a thorough consideration of all project variables and that the final solution will perform as planned.

• Supports the Pepsi Co Design & Innovation organization in building and cultivating a robust external design network.

• The expected compensation range for this position is between $76,400 - $127,850.
• Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
• Bonus based on performance and eligibility target payout is 8% of annual salary paid out annually.
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, Pepsi Co offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility:
  Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

• Bachelor’s Degree in Design or equivalent experience required
• Minimum 4+ years’ experience as a multidisciplinary designer taking projects from concept through completion
• Should have full-time agency side and or client-side experience
• Advanced experience with Adobe Creative Suite and Firefly software
• Must be willing and able to travel 15% of the time

• Strong typography skills, conceptual design skills, and design strategy experience
• 360 brand design experience (i.e., print, packaging, digital,…