Senior Digital Copywriter

As the Digital Copywriter - Senior you will partner with key stakeholders to dive deep into market research, competitive benchmarks, and other innovative consumer brands to understand an audience’s motivations and behaviors and create content that optimizes member journeys and drives conversions.

We’re looking for an experienced creative with a proven track record of content strategy and writing that gets results across multiple digital and print channels (e.g., in-app message, mobile push, email, SMS, and mailers). This position is right for someone who’s passionate not just about copywriting, but also about understanding an audience’s behavior and motivations, and how to use those using insights to drive conversions.

• Optimizes existing communications efforts by activating new motivational/behavioral levers
• Creates new digital and multi-channel journeys to encourage behavioral change
• Creates hyper-personalized content using a library of modular assets and dynamic templates
• Ensures all content is driven by data-driven hypotheses with a focus on incremental improvements
• Manages digital style guide alignment with brand and content standards
• Partner with UX/UI design team members on a design system to support modularized content on digital channels

• Copywriting
• Research
• Behavioral Design
• Project Management
• Communication
• Editing
• Time Management
• Performance Marketing
• Marketing Operations
• Consumer Journeys

• Demonstrated experience in marketing, copywriting, digital design/writing, digital experience or related field
• Proven experience writing dynamic, personalized and omni-channel content
• Strong understanding of consumer data, problem solving, project management, digital marketing and communication channels
• Proven track record of managing a portfolio of content and projects across multiple product lines
• Experience working in an Agile environment and/or rapid test and learn environment
• Must be technically capable, an excellent communicator, have a desire to improve processes, and proven capabilities to build relationships with organizational stakeholders

• Ongoing need for employee to see and read information, documents, monitors, identify equipment and supplies, and be able to assess customer needs.
• Frequent interactions with providers, colleagues, customers, patients/clients, and visitors that require employee to verbally communicate as well as hear and understand spoken information, needs, and issues quickly and accurately.
• Manual dexterity of hands and fingers to manipulate complex and delicate equipment with precision and accuracy. This includes frequent computer use for typing, accessing needed information, etc.

Location: Select Health - Murray

Work City: Murray

Work State: Utah

Scheduled Weekly Hours: 40

We care about your well-being – mind, body, and spirit – which is why we provide our caregivers a generous benefits package that covers a wide range of programs to foster a sustainable culture of wellness that encompasses living healthy, happy, secure, connected, and engaged.

Intermountain Health is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

All positions subject to close without notice.