Creative Director, Brand Voice

Overview

Creative Director, Brand Voice & Copy

At Under Armour, we are committed to empowering those who strive for more, and the company s values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we re here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team s mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

We are seeking a visionary Creative Director with deep expertise in brand strategy and copywriting to lead the development of our brand voice and narrative across all touchpoints, including product marketing. This role will be instrumental in shaping how our brand speaks to the world—ensuring consistency, clarity, and emotional resonance in every message.

As the head of copy across the organization, you will partner closely with the Vice President – Global Brand Creative and executive leadership to define and evolve our brand’s tone, storytelling framework, and communication standards.

• Develop and own the brand voice and tone guidelines, ensuring consistency across all channels and departments.
• Lead copy strategy and execution for major brand campaigns, product launches, and corporate communications.
• Collaborate with design and strategy teams to craft compelling narratives that align with business objectives.
• Serve as a strategic partner to executive leadership, translating vision into messaging that inspires internal and external audiences.
• Mentor and guide copywriters and content creators across the organization.
• Audit and elevate existing content to align with brand standards and strategic goals.
• Stay ahead of cultural, linguistic, and consumer trends to keep messaging fresh and relevant.
• Monitor emerging consumer trends across media platforms and ensure consistent execution of the brand voice, tailored to the unique characteristics and audience expectations of each channel.
• Champion a forward-thinking creative approach by embracing emerging technologies, including AI-driven tools and workflows, to enhance copy development, streamline processes and drive innovation across brand storytelling.

• 10+ years of experience in creative leadership roles, with a strong focus on copywriting and brand strategy.
• Proven track record of developing and implementing brand voice across large organizations.
• Exceptional writing, editing, and storytelling skills.
• Strong strategic thinking and ability to translate business goals into creative messaging.
• Experience collaborating with senior leadership and cross-functional teams.
• Deep understanding of modern media platforms including social, digital, and experiential.
• Ability to lead, inspire, and mentor creative talent.
• Proficiency in multiple languages is a plus but not required.

• Background in sports, fashion, lifestyle, or consumer brands.
• Experience working in both agency and in-house environments.
• Familiarity with global brand communications and localization strategies.

• Location: This individual must reside within commuting distance from our Baltimore HQ office.
• Work Schedule: This role follows a hybrid work schedule, requiring 4 days in-office per week.
• Travel: some travel
• Licenses/Certifications: N/A
• Sponsorship Eligibility: UA does not offer sponsorship of job applicants for employment-based work authorization for this position at this time.

• Relocation may be provided up to a specified amount

$-$ USD

Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual s relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and…