Business Unit Manager​/Director, Smart; LIFX + Smart

Business Unit Manager / Director, Smart (LIFX + Feit Electric Smart) Who We Are

Feit Electric has been at the forefront of global lighting innovation for 45+ years. We combine best-in-class design, manufacturing expertise, and cutting-edge technology to deliver smarter, safer, and more energy-efficient home products. Our Smart portfolio includes LIFX and Feit Electric Smart products across connected lighting and emerging smart home categories.

• Define and champion the multi-year vision, growth strategy, and roadmap for LIFX + Feit Electric Smart.
• Own Smart portfolio P&L, including pricing strategy, margin structure, and investment decisions.
• Build and maintain financial models to forecast total revenue, revenue from new SKUs, and margin; track performance vs. KPIs and adjust strategy quickly.
• Identify and prioritize the biggest growth levers across current channels, online/eCommerce, and new routes to market.

• Diagnose where to grow: expand share in existing Smart lines while defining where we should enter new smart categories aligned to our brand, capabilities, and consumer needs.
• Translate market and customer insights into clear business cases, sizing opportunities and sequencing initiatives for the strongest ROI.
• Develop portfolio expansion plans (adjacent products, bundles, ecosystems, services/features as appropriate) that improve end-user experience and increase attach/retention.

• Be accountable for the product pipeline: clear stages, gate readiness, resourcing, and launch sequencing to hit revenue and margin goals.
• Launch Leadership:
  Partner with the Director of Product Marketing (GTM owner) to align product readiness with messaging, channel plans, and content—ensuring launches convert in the market.
• Portfolio Health:
  Continuously assess SKU performance; recommend extensions, refreshes, or retirements based on sales, margin, reviews/returns, support data, and customer feedback.
• End-of-Life & Transition:
  Develop EOL plans and execute SKU rationalization to protect revenue while simplifying the portfolio.

• Drive a measurable plan to grow online revenue (Amazon, retailer .com, marketplaces, & DTC) by partnering closely with Sales, Marketing, and Branding.
• Ensure strong digital merchandising: content quality, PDP readiness, imagery/video, comparison charts, FAQs, and reviews strategy—built with Product Marketing and Marketing.
• Align promotional calendars, pricing architecture, and assortment strategy with channel needs to improve conversion and profitability.

• Partner with the Product Marketing to craft and deliver compelling retailer and channel stories—category vision, differentiation, ROI, and why-now narratives.
• Collaborate with Sales to track pipeline, remove blockers, and implement tactics to accelerate close rates.
• Co‑develop sales enablement assets with Product Marketing (pitch decks, sell‑sheets, training, demo scripts) so field teams have consistent, high‑impact tools.

• Ensure clear priorities across hardware, firmware, app/software, and cloud (as applicable) based on end‑user outcomes, reliability, and business impact.
• Champion the consumer experience: usability, stability, onboarding, interoperability, and supportability—using data (ratings/reviews, NPS, returns, support tickets) to drive decisions.
• Partner with Engineering & Tech teams to define the right technical roadmap and tradeoffs, ensuring we invest in what most improves customer satisfaction and drives growth.
• Manage and mentor a team of Product Managers (PMs) and/or Product Development Managers (PDMs), ensuring tight linkage from consumer insight → requirements → costed solution → launch.
• Ensure PMs are driving roadmap clarity, requirements, and product‑market fit; ensure PDMs are executing prototyping, cost negotiations, supplier/factory partnerships, and readiness.
• Facilitate…