PPC Specialist

Title
PPC Specialist

Department
All Departments

Hours
Full-time permanent

Availability Required
Weekdays

Location
Granite Court
Pickering (Head Office), ON

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* Job Title:

** Pay Per Click Specialist

** Company Overview:*
* Long & McQuade is Canada's largest musical instrument retailer, dedicated to providing exceptional service and a wide selection of instruments and equipment. With a commitment to fostering a vibrant musical community, we aim to empower musicians of all levels through our extensive range of products and expert advice.

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* Key Responsibilities:

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* - Develop, manage, and optimize PPC campaigns across various platforms (Google Ads, Bing Ads, etc.) to increase traffic and conversions.
- Conduct keyword research and analysis to identify trends and opportunities for campaign improvement.
- Monitor and analyze campaign performance metrics to make data-driven recommendations and adjustments.
- Collaborate with the marketing team to align PPC strategies with overall marketing goals and initiatives.
- Prepare regular reports on campaign performance, providing insights and recommendations for future strategies.

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* Required Skills and Qualifications:

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* - Proven experience in managing PPC campaigns with a strong understanding of search engine marketing principles.
- Proficiency in Google Ads, Bing Ads, and analytics platforms.
- Strong analytical skills with the ability to interpret data and develop actionable insights.
- Excellent communication and collaboration skills for working with cross-functional teams.
- Familiarity with A/B testing and conversion rate optimization techniques is a plus.

This is an in person, on site position located in Pickering, Ontario.