Product Manager, Card

Join to apply for the Staff Product Manager, Card Experience role at Affirm
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Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest.

The affirm card has reached millions of cardholders inside our network, and we are just scratching the surface of a 150M+ external TAM. We are looking for a Staff Product Manager to own the critical “Pre‑Swipe” experience—the defining moments between a user saying “yes” to the card and making their first purchase.

This is a 0→1 strategic ownership role. You will be responsible for the Activation Journey, New User Experience (NUX), and the Checkout experience. Your mandate is to make the onboarding process “butter‑smooth” in an industry known for friction, turning complex financial compliance into a magical, instant consumer experience.

• Own the “Pre‑Swipe” Vision:
  Define the long‑term strategy for Card Activation and New User Experience. Own the roadmap for taking a user from “Interested” to “Ready to Transact,” bridging the gap between digital provisioning and physical card unboxing.
• Build 0→1 Growth Bets:
  Identify and launch net‑new features that drive activation. Lead the charge on innovation such as gamified onboarding, instant wallet provisioning (Apple/Google Pay), or novel “first‑use” incentives.
• Obsess Over the Funnel:
  Manage the end‑to‑end checkout and activation funnel. Eliminate friction, optimizing for speed, clarity, and delight, and reduce drop‑off rates to industry‑leading lows.
• Cross‑Functional Leadership:
  Act as the conductor for a complex group of stakeholders. Partner deeply with Engineering to decouple growth from platform debt, and with Design to ensure our UX is world‑class.
• Navigate Complexity:
  Work hand‑in‑glove with Risk, Legal, and Compliance to invent new ways to onboard users safely without sacrificing speed.
• Drive Activation Economics:
  Own the metrics that matter—Time‑to‑First‑Transaction, 30‑Day Activation Rates, and Wallet Provisioning penetration.

• 7+ years of Product Management experience, with a clear track record in consumer mobile apps, fintech, or neobanks.
• Experience Owning Critical Funnels:
  Deep experience optimizing high‑stakes conversion flows (e.g., checkouts, sign‑ups, KYC) and understanding the psychology of user activation.
• 0→1 Builder Mentality:
  History of launching new products or features from scratch that fundamentally changed user behavior.
• Technical & Design Fluency:
  Speak the language of engineering (API constraints, latency) and set a high bar for UI/UX design; aim for “butter‑smooth” interactions.
• Strategic Influence:
  Lead without authority, aligning senior stakeholders and guiding embedded engineering/design pods through ambiguity.
• Data‑Driven Intuition:
  Fluent in SQL/Amplitude, using data to find bottlenecks while applying product intuition to solve them.
• Either equivalent practical experience or a bachelor’s degree in a related field.

Pay Grade – P

Equity Grade – 13

Base pay is part of a total compensation package that may include equity rewards, monthly stipends for health, wellness and tech spending, and benefits (including 100 % subsidized medical coverage, dental and vision for you and your dependents).

USA base pay range (CA, WA, NY, NJ, CT) per year: $225,000 – $275,000.

USA base pay range (all other U.S. states) per year: $200,000 – $250,000.

• Health care coverage – affirm covers all premiums for all levels of coverage for you and your dependents.
• Flexible Spending Wallets – generous stipends for spending on technology, food, various lifestyle needs, and family‑forming expenses.
• Time off – competitive vacation and holiday schedules allowing you to take time off to rest and recharge.
• ESPP – An employee stock purchase plan enabling you to buy shares of affirm at a discount.

We believe It’s On Us to provide an inclusive interview experience for all, including people with disabilities. We’re happy to provide reasonable accommodations to candidates in need of individualized support during the hiring process.

Affirm will consider for employment qualified applicants with arrest and conviction records for U.S. positions that could be performed in Los Angeles or San Francisco, pursuant to the San Francisco Fair Chance Ordinance and Los Angeles Fair Chance Initiative for Hiring Ordinance.

By clicking “Submit Application,” you acknowledge that you have read affirm’s Global Candidate Privacy Notice and hereby freely and unambiguously give informed consent to the collection, processing, use, and storage of your personal information as described therein.