Territory Manager - Product and Wire Identification

What We Need

Brady Corp is seeking a Territory Manager who will be responsible for developing new accounts, primarily large accounts, while growing the business within existing accounts, focusing on high profile organizations. This candidate must manage multiple channels of key distribution and analyze customer requirements to promote Brady products that meet those needs. The role includes advising customers on product applications, proposed solutions, and new introductions, and requires knowledge of all Brady Americas Safety and Industrial products.

The individual will be accountable for meeting sales goals and objectives, motivating and training teams, performing joint calls with distribution, and forging consultative relationships while providing facility solutions.

• Service existing select accounts, while closing new business through opportunity pipeline.
• Develop target accounts into long‑term customers.
• Use sales skills to cross‑sell all Brady products/services into each account.
• Train and motivate distribution partners on Brady products and prospecting for future opportunities.
• Develop relationships with distributor partners that can be leveraged to increase sales volume.
• Serve as mentor during sales councils to share views and ideas.
• Advise Regional Sales Manager of significant competitive actions, evaluate market conditions, and estimate sales potential.
• Forecast and report incoming business activity and expenses on a monthly and annual basis.
• Meet or exceed 100% of established sales goals.
• Perform customer site walkthroughs while acting as a safety and industrial product expert.
• Work with sales support, customer service, and inside sales to service customer needs.
• Plan all sales activities and log related opportunities into
• Perform software presentations and data integration.
• Identify, track, and report regional market information, end‑users, distributors, and competitors.

• Bachelor’s degree from an accredited university or college.
• A minimum of 2 years of sales experience.
• In lieu of education, 5 years prior experience selling for an industrial manufacturer or distributor.
• Ability to travel overnight up to 25% of the month in a regional territory.
• Must have a valid driver’s license.
• Ability to outline and present technical information to a wide range of audiences.
• Ability to perform product and software demonstrations to diverse audiences.
• Analytical skills to manage complex selling solutions.
• Ability to present value‑added enhancements to customers’ processes.
• Understanding of a wide range of work‑in‑process applications.
• Pragmatic approach to continuous improvement and process optimization.
• Ability to develop short‑ and long‑term business plans and goals for an assigned territory.
• Collaborative personality, able to work with a variety of internal and external resources to deliver customer value.
• Excellent understanding of the OEM industry.

Brady makes products that make the world a safer and more productive place. We are a global leader in safety, identification, and compliance solutions for a diverse range of workplaces. From the depths of the ocean to outer space, from the factory floor to the delivery room—we’re everywhere you look. Our deep expertise and manufacturing capabilities serve a diverse customer base in electronics, telecommunications, manufacturing, electrical, construction, healthcare, aerospace, and more.

As of July 31, 2025, Brady employed approximately 6,400 people worldwide, with fiscal 2025 sales around $1.51 billion. Our stock trades on the NYSE under the symbol BRC.

Brady has thrived for over 100 years, and its innovative spirit drives future growth. We offer competitive pay, great benefits, and a culture that encourages collaboration and innovation. We foster an inclusive workplace where diverse talent can learn, grow, and succeed, supported by charitable contributions and opportunities to give back.

• Comprehensive insurance coverage starting on the first day of employment, including medical, dental, and vision.
• Generous 401(k) with company match.
• Paid time off and holidays.
• Opportunity to participate in incentive programs for all full‑time employees.
• Family planning benefits including paid parental leave, fertility coverage, adoption, and surrogacy assistance.
• Education reimbursement opportunities.
• Scholarship program for children of Brady employees.
• A variety of Employee Resource Groups to provide unique networking, development, and volunteer opportunities.
• Employee Assistance Program and related wellness programs (mental and behavioral health, family counseling, financial management).
• Dress‑for‑your‑day dress code.
• Charitable contributions matched through Brady’s Matching Gift program.