Senior Manager, Lifecycle & Retention

Position: Senior Manager, Lifecycle & Retention

Location: Remote

Reports to:
Chief Marketing Officer

Must Have: Deep experience driving retention, lifecycle revenue, and ecommerce monetization (email/SMS, loyalty, promotions)

We’re looking for a Senior Manager, Growth & Retention to own customer behavior, lifecycle revenue, and on-site monetization for a fast-growing DTC fashion brand. This is a hands-on, execution-focused role centered on improving repeat purchase, AOV, and conversion through smarter offers, promotions, and lifecycle strategy. This role reports directly to the CMO and collaborates closely on strategy, but executes independently.

• Own email and SMS strategy, working with an external agency to set direction on campaigns, flows, segmentation, and priorities
• Drive repeat purchase and customer lifetime value through lifecycle strategy, loyalty programs, and targeted incentives
• Design and execute creative promotions across the year (discount tiers, flash sales, SMS-only or app-only offers)
• Optimize the site for AOV and conversion through merchandising, bundling, clearance strategy, and ongoing testing
• Analyze customer behavior and translate insights into improvements across product presentation, site experience, and offers
• Help move underperforming inventory through thoughtful promotional and merchandising strategies
• Collaborate closely with the CMO on strategy while owning execution end to end

• 6–10 years of experience in retention, lifecycle marketing, ecommerce, or growth roles
• Strong hands-on experience with email/SMS, loyalty, and lifecycle strategy
• Proven ability to improve repeat purchase, AOV, and conversion in a DTC environment
• Solid ecommerce instincts around merchandising, bundling, promotions, and site optimization
• Comfortable working with agencies and external partners
• Data-informed, but pragmatic — knows how to act without perfect information
• Thrives in a lean, fast-moving environment with minimal structure
• Clear understanding of what you personally owned vs. supported in prior roles

You’ll have real ownership over how customers experience the brand after their first purchase — and the freedom to test, iterate, and improve the systems that drive repeat revenue. This is a chance to make a measurable impact without layers of process or a large org, working directly with senior leadership at a growing consumer brand.