Sr. Manager Marketing and Commercial Enablement

Overview

Sr. Manager, Marketing & Commercial Enablement, Dx Solutions (P5)
Bring more to life.
Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology?
Within Danaher the work our diagnostic businesses do saves lives—and we’re all united by a shared commitment to innovate for tangible impact.
You’ll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher’s system of continuous improvement, you help turn ideas into impact – innovating at the speed of life.
We’re accelerating the development of cutting-edge diagnostics to solve some of the world’s most pressing health challenges. Across our diagnostics operating companies we are driving innovation through partnerships with top academic institutions and leading players in biopharma and translational research. We’re bringing the best minds together to accelerate innovation and unlock the full potential of the latest scientific advances. Together, we’re expanding access to precision diagnostics for millions of people worldwide - and we’re using our unmatched global scale and proven playbook to make it happen, from hospital labs to mobile clinics.

By helping providers, patients, and families get faster, more precise diagnostic results, we’re improving treatment options and saving lives.
Learn about the Danaher Business System which makes everything possible.
As a Senior Manager, Marketing & Commercial Enablement, Dx Solutions, you will be a critical enabler for Dx Solutions to generate growth, market share and brand awareness. You are a highly accomplished and strategically-minded marketing leader to steer our strategic & tactical content marketing initiatives. This pivotal role demands a visionary, adept at sculpting our brand narrative, driving engaging experiences, and significantly amplifying our market presence.

You will orchestrate and execute a sophisticated content strategy, meticulously tailored to resonate with distinct buyer personas and guide them through their journey, ultimately fortifying the brand's unique position across all digital touchpoints. This encompasses crafting and refining a diverse array of marketing materials—from insightful thought leadership pieces and compelling case studies to impactful presentations for both internal leadership and external stakeholders —all designed to seamlessly support the buyer's progression and ensure impactful value propositions, and achieve optimal visibility.

You will work across Danaher Diagnostic Operating Company (OpCo) commercial teams to gather insights both from associates and customers to understand voice of customer and integrate their needs into content. Rigorous review and refinement will be paramount, guaranteeing every published piece strictly adheres to brand guidelines, stylistic conventions, and overall campaign objectives.

In This Role, You Will Have The Opportunity To

• Marketing Planning & Execution:
  Leverage market insights and business objectives to develop an overarching marketing strategy, translating business objectives into actionable plans, and meticulously overseeing the execution of multi-channel marketing initiatives to drive measurable business growth and brand presence. Implement integrated marketing campaigns, including digital, social, and event activations, ensuring timely, effective deployment and optimal performance. Manage resources, stakeholders, vendors effectively to execute with excellence.
• Customer Buying Journey:
  This role focuses on deeply understanding the end-to-end customer buying journey, from awareness to advocacy, to strategically develop and optimize marketing plans. It involves identifying key customer pain points, touchpoints, and information needs at each stage, then crafting targeted content, campaigns, and channel strategies that resonate with customers, guide their decision-making process, and drive conversion and retention.
• Content Creation & Curation:
  Lead the development and curation of diverse, high-impact marketing content, including thought leadership, web assets, sales collateral, and critical internal materials such as…