Public Relations Strategist

Job Description

Looking for a place to connect your PR talent with a team that’s supporting accounts across a wide variety of industries?

LT.Agency, one of the largest integrated marketing agencies in the Southwest and nationally-recognized best places to work, needs an exceptional PR Strategist who is ready to jump in and make an impact.

In this role, you’ll help shape and deliver integrated PR strategies, combining creativity, media relations, and collaboration to drive meaningful results for clients. The PR Strategist will report directly to our Vice President of Public Relations.

• Collaborate on public relations strategies that address challenges and opportunities for clients across a variety of industries including healthcare & wellness, tourism & attractions, casinos & gaming, consumer goods, B2B technology, homebuilders, franchise & retail, nonprofit & social good, and more.
• Develop and execute PR programs, keeping in mind the integrated nature of PR today (PESO)
• Leverage AI to streamline workflows and surface insights, while ensuring all client work reflects human judgment, creativity, and care
• Craft editorial plans that are appropriate for distribution on both traditional and online channels
• Develop media and event lists, editorial calendars, press releases and editorial content
• Monitor news, trends, and cultural moments to identify timely PR opportunities
• Contribute creative ways to keep clients in the news on both a local and national level, pitching and managing media daily
• Serve as a day-to-day client contact, building trusted relationships and managing expectations
• Interact confidently with clients, prospects, and media, both in formal presentations and spontaneous situations
• Schedule and attend client and team meetings
• Partner with internal teams to ensure messaging is consistent across channels
• Work with some of the most talented professionals in the local market, across paid media, content marketing, brand strategy, digital and more
• Manage multiple client accounts at once, balancing priorities and deadlines
• Proactively identify risks or issues and help develop response strategies
• Understand attribution and report back on the performance and value of your PR programs and content

• 3-5 years of PR/marketing experience
• Proven media relations success, with a host of local contacts
• Strong presentation skills, alone or in a team setting
• Organizational, time management and project management skills
• Detail-oriented with a high standard for quality and accuracy
• Collaborative ability and creative thinking, matched with humble confidence
• Ability to work autonomously, foresee client needs and opportunities and pivot quickly when needed.
• Curious, adaptable, and eager to keep learning in a fast-moving industry
• Ability to work nights and weekends where relevant
• Bachelor’s degree in related field