Product Marketing Manager

The Product Marketing Manager is responsible for building and leading the product marketing function for a SaaS platform serving multi-site retail, grocery, and other built‑environment operators. The role sits at the intersection of Marketing, Product, Sales, and Customer Success, acting as the connective tissue that translates technical capabilities (HVAC, refrigeration, lighting, IoT data, energy optimization, analytics) into compelling customer value and clear go‑to‑market execution.

You will own the full product marketing lifecycle, including messaging and positioning, GTM strategy, launch planning, sales enablement, customer and market insights, and product‑led content. The role requires strong technical‑to‑business storytelling, deep understanding of the built environment and energy/FM operations, and experience driving cross‑functional alignment in a fast‑moving SaaS environment.

The position reports to the VP Marketing (who oversees brand, positioning, and demand strategy) with a dotted‑line relationship to the VP Product (who owns roadmap and feature delivery).

• Build a unified messaging architecture across solutions, modules, personas, and verticals.
• Craft value propositions that communicate capabilities, operational impact, and ROI.
• Translate complex technical concepts (IoT, analytics, HVAC/R optimization, energy savings, asset lifecycle) into clear, outcome‑oriented customer stories.
• Maintain and evolve competitive positioning using market research, VOC, and win/loss insights.
• Develop targeted messaging for buyer personas including facilities managers, energy managers, asset managers, and operations executives.

• Own end‑to‑end GTM strategy for product releases, roadmap updates, and new features.
• Build structured GTM frameworks, templates, launch kits, communication plans, and readiness documentation.
• Align closely with Product to understand feature definitions, timing, and scope.
• Ensure Sales, CS, and Marketing are enabled and prepared for each release.
• Define and measure launch KPIs; report results and recommended improvements.
• Support demand‑generation and ABM programs with product‑aligned narratives.
• Build and maintain sales enablement materials: pitch decks, playbooks, datasheets, one‑pagers, objection handlers, competitive briefs, ROI calculators, vertical messaging, etc.
• Train Sales and CS teams regularly on product updates, messaging, buyer needs, and competitive differentiation.
• Support ABM and strategic account teams with persona‑ and vertical‑specific content.

• Conduct competitive analysis across energy management, HVAC/R platforms, IoT, FM tech, and sustainability‑oriented solutions.
• Build and maintain battle cards, market maps, and competitive summaries.
• Lead Voice of Customer programs (interviews, surveys, shadowing, CAB participation).
• Identify trends such as refrigerant regulations, energy compliance, grid flexibility, sustainability reporting, and AI‑enabled FM/energy outcomes.
• Translate insights into actionable recommendations for Product, Sales, and Marketing.

• Develop product‑specific content for the website, datasheets, case studies, blog articles, webinars, and thought leadership.
• Contribute narratives for HVAC and refrigeration optimization, asset health, and multi‑site operations.
• Ensure product content supports demand generation, pipeline acceleration, and brand consistency.

• Act as the connective layer between Product, Sales, CS, Marketing, and executives.
• Maintain shared visibility into release timelines, messaging updates, and GTM activities.
• Run recurring GTM syncs and enforce messaging consistency across teams.
• Drive clarity on target personas, product narrative, and success measurement.

• Ability to translate technical features into business value and clear customer outcomes.
• Excellent written and verbal communication; strong storyteller.
• Deep understanding of built‑environment operations: HVAC, refrigeration, energy…