Strategic Marketing Manager

Overview

Who We Are:

Avnet is a global, Fortune 500 technology distributor and solutions company that delivers design, supply chain and logistics expertise to customers at every stage of a product’s lifecycle. We’re driven to help our customers succeed by earning the trust of technology leaders and partners. Avnet is a global team that values collaboration and integrity, with a long history of partnering to realize the transformative possibilities of technology.

Strategic Marketing Manager (Marketing Communications Specialist II)

Job Summary: The strategic marketing manager is the primary partner for Avnet’s key supplier manufacturers’ marketing strategy, building trusted relationships and driving initiatives that address customer needs, deliver measurable impact, and convert into revenue. This role requires strong supplier relationship management, budget and project ownership, and the ability to analyze campaign performance to continually optimize outcomes. You will own the full concept-to-delivery campaign lifecycle and partner with creative/agency resources, Avnet sales and stakeholders on market analysis, content development, promotion planning, and performance reporting.

• Serve as the primary marketing liaison for assigned supplier manufacturers, building trusted partnerships and aligning on business objectives.
• Develop joint go-to-market strategies and annual marketing plans with suppliers that highlight key technologies, target customer segments, and market opportunities.
• Independently manage end-to-end campaign execution—including content, digital, events, demand gen, and nurture programs—ensuring alignment with both supplier and Avnet priorities.
• Stay ahead of market trends, customer needs, and competitive dynamics to advise suppliers and internal stakeholders on where to invest marketing resources for maximum impact.
• Develop and execute communication programs and tactics for all marketing activities to promote awareness and sales lead generation.
• Serve as primary subject matter expert and point of contact to achieve identified marketing deliverables; collaborate with the broader team, develop new marketing ideas, plan and implement marketing and communication projects, ensuring content aligns with key messaging and brand voice.
• Be a subject matter expert for customer-focused strategies that leverage product and solution offerings to drive market share growth and meet budget expectations; determine the most effective communication media to sell specific products or services.
• Leverage social media, web marketing, trade show activity and other marketing efforts; collaborate with cross-functional teams to execute and/or monitor the work as needed.
• Coordinate with vendors/agencies to produce promotional materials, marketing collateral, websites and other marketing communications materials.
• Monitor and analyze data, sentiment and trends; make proactive and strategic recommendations based on data.
• Establish KPIs with suppliers; report regularly on outcomes and make recommendations to optimize campaigns.
• Build trust with clients and stakeholders; provide updates on marketing activities, progress, actions and roadblocks on a regular basis with solutions and consistent communications.
• Govern the budget of clients; gain approvals on spend and support proof of performance for invoicing.
• Present and participate in quarterly business reviews, demonstrating campaign progress as requested.
• Other duties as assigned.

• Experience:
  
  Typically 3+ years in marketing and/or sales with bachelor’s or equivalent.
• Education and Certification:
  Bachelor’s degree or equivalent experience appropriate to the role.
• Distinguishing Characteristics:
  Bachelor’s degree in marketing and 4 years’ experience within electronics and engineering design cycles, and/or supply chain industry knowledge preferred.
• Demonstrated ability to manage external partnerships and influence supplier stakeholders, while collaborating across Avnet Sales, Business Development, and Global Marketing teams.
• Ability to develop solutions for various situations, perform evaluation/analysis, and determine best course of action;…