Strategic Market Segment Director – Government

Strategic Market Segment Director – Government Sector

We’re seeking a strategic marketing leader to shape and execute our clients go-to-market strategy for the government sector. In this role, you’ll define market segments, guide positioning and messaging, and partner with agencies and policymakers to advance safety, compliance, and transportation innovation.

• Build and lead a government-sector segmentation and market strategy.
• Drive go-to-market plans across product, sales, and marketing.
• Serve as a strategic liaison to public-sector agencies and industry stakeholders.
• Represent the company at key forums and influence market direction.
• Track KPIs and continuously improve public-sector engagement.

• 10+ years in strategic marketing or market development, ideally in transportation, logistics, tech, or government.
• Strong knowledge of public-sector procurement and compliance.
• Proven ability to craft strategy, guide cross-functional teams, and communicate with executive stakeholders.

Comprehensive benefits from day one, 401(k) with match, wellness perks, paid time off, tuition reimbursement, and a culture focused on growth and well-being.