SVP - Chief Marketing Officer

Overview

DIVE IN TO A NEW CAREER WITH LESLIE'S:

Founded in 1963, Leslie's is the largest and most trusted direct-to-consumer brand in the U.S. pool and spa care industry. We serve the aftermarket needs of residential and professional consumers with an extensive and largely exclusive assortment of essential pool and spa care products. We operate an integrated ecosystem of 900+ retail locations, backyard service and repair, a robust digital platform, and manufacturing and distribution divisions across 35+ states—enabling consumers to engage with Leslie’s whenever, wherever, and however they prefer to shop.

With over 60 years of providing best-in-class products and solutions to our customers, there is nothing that we value more than the development and growth of our team. We strive to create a positive and fun atmosphere where our Team Members feel valued and are enthusiastic about the contributions they make to the success of Leslie's.

This position is not open to agency submissions.

This position is based at our corporate office in Phoenix, AZ, and follows a hybrid work schedule. Additionally, applicants must be authorized to work in the United States without the need for current or future employer-sponsored visa support.

Job Overview:

As the Senior Vice President, Chief Marketing Officer (SVP, CMO), you will play a critical role in shaping and executing Leslie’s enterprise growth strategy. Reporting directly to the Chief Executive Officer (CEO), you will lead the vision, strategy, and execution of all marketing and ecommerce initiatives to drive brand strength, customer engagement, revenue growth, and profitability.

In this highly visible leadership role, you will oversee Marketing, Ecommerce, and Marketplace functions, positioning Leslie’s as a market leader while delivering a best-in-class digital and omnichannel customer experience. With a strong data-driven and innovative mindset, you will build and scale a world-class marketing and digital organization within a fast-paced, publicly traded environment. You will also serve as a key enterprise leader, fostering a collaborative, high-performance culture aligned with Leslie’s mission and values.

Responsibilities:

• Develop and execute a comprehensive marketing and ecommerce strategy aligned with enterprise objectives and long-term growth initiatives.
• Lead brand strategy, positioning, messaging, and communications to strengthen brand awareness, differentiation, and reputation.
• Drive customer acquisition, retention, and engagement strategies across digital, social, traditional, and direct marketing channels.
• Design and implement customer loyalty and membership programs, including Pool Perks, to increase engagement and customer lifetime value.
• Own and optimize the ecommerce P&L, maximizing the contribution and profitability of digital channels.
• Define and lead the digital and ecommerce roadmap, continuously prioritizing initiatives that deliver a seamless, frictionless customer experience.
• Oversee marketing and ecommerce analytics, leveraging Snowflake and Power BI to accelerate insight delivery and data-driven decision-making.
• Analyze performance data to identify trends, opportunities, and areas for continuous improvement.
• Establish and report on KPIs and performance metrics across marketing and ecommerce functions.
• Build, mentor, and lead a high-performing, innovative marketing and ecommerce organization, fostering creativity, accountability, and collaboration.
• Partner closely with merchandising, stores, and technology teams to ensure alignment with product launches, sales strategies, and omnichannel customer experiences.
• Present marketing and ecommerce strategies, performance updates, and growth initiatives to the Board of Directors, executive leadership team, and key stakeholders.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field required; MBA or advanced degree preferred.
• 10–15+ years of progressive marketing leadership experience, with at least 5 years in a senior executive role (VP, SVP, CMO, CDO), ideally within a public company or high-growth organization.
• Proven track record of building and leading high-performing marketing and…