General Manager

General Manager – Crunch Fitness (CR Fitness Holdings, LLC) – Ahwatukee Club, Phoenix, AZ

We’re looking for a high‑performing leader ready to create impact in one of the fastest‑growing fitness companies. With 85+ locations and 100+ on the horizon, we need a General Manager who thrives on sales, team performance, and winning.

The General Manager is responsible for overall club performance, including revenue growth, team development, member satisfaction, and operational excellence. This role is ideal for a sales‑driven leader who thrives in a fast‑paced, goal‑oriented environment.

• Drive Membership Sales:
  Consistently achieve and exceed revenue goals by leading the team to sell with confidence and urgency.
• Lead, Develop & Motivate Your Team:
  Recruit, train, and mentor team members while fostering a culture of accountability, positivity, and performance.
• Execute Club Operations:
  Oversee all daily operations to ensure a clean, safe, and high‑energy environment that exceeds member expectations.
• Member
  
  Experience:
  
  Deliver top‑tier customer service, handle escalated member concerns, and create a welcoming environment for all.
• Performance Reporting & KPIs:
  Monitor daily, weekly, and monthly performance metrics and drive improvements through action plans.
• Collaboration with Regional Leadership:
  Align with district and regional leadership on growth goals, compliance, and operational strategies.
• Community Outreach:
  Represent the brand locally by building partnerships, attending events, and driving traffic to the club.

• Proven success in sales leadership and hitting aggressive performance targets.
• A passion for developing high‑performing teams and creating a winning culture.
• A competitive mindset with the ability to drive results under pressure.
• Relentless energy, positive attitude, and a lead‑by‑example work ethic.
• Strong business acumen and ownership mentality.
• Clear, confident, and persuasive communication skills.
• Prior management experience required (fitness industry preferred).

• Performance‑driven compensation plan that rewards revenue growth, retention, and leadership.
• Medical, Dental, Vision & Life Insurance.
• 401(k) matched and PTO.
• $1,000 Getaway Grant (GM & PTM only).
• Free Crunch membership + discounted training.
• Continued education and advancement opportunities.
• A chance to be part of one of the most aggressive growth stories in fitness.

CR Fitness is a leading franchisee of Crunch Fitness, rapidly expanding its club footprint throughout Florida, Georgia, North Carolina, Texas, Tennessee, and Arizona. The company is led by a veteran management team with over one hundred years of combined experience in the fitness industry.

Crunch Fitness is an equal opportunity employer and does not discriminate against any employee or applicant for employment based on race, color, religion, national origin, age, gender, sex, ancestry, citizenship status, mental or physical disability, genetic information, sexual orientation, veteran status, or military status.