Content Marketing Analyst

Responsibilities

• outline, write, and edit new and existing content for publication online in support of the company’s marketing & self-service objectives
• Partners with internal municipal managers and stakeholders to create and maintain municipal microsites supporting city contracts
• Respond to and resolve Service Now tickets for website related issues within SLA
• Partners with the various members of the Digital Customer Experience team to contribute to the digital and content strategy, including identifying needs and proposing solutions, as well as identifying and implementing SEO best practices
• Updates web content via Content Management System (CMS)
• Serves as a liaison between Digital Marketing and IT. Provides recommendations on priority for web content and development. Responsible for User Acceptance Testing (UAT) as needed with development
• Assists with the designing, implementing, and analyzing A/B and multivariate testing features and partner with digital marketing analytics team to drive content strategy to meet key website goals
• Partners with Brand, Communications and other internal stakeholders to implement brand guidelines, publish blogs, post service alerts, and collect, approve, and assist in updating content as requests are received

• 2 - 4 years of Marketing, web development and/or other relevant experience
• Proficient with the Microsoft Office Suite, including Excel, PowerPoint and Word
• Strong organization skills and can provide information to others quickly upon request
• Interpersonal skills, including the ability to communicate clearly and effectively with technical and non-technical stakeholders
• Teamwork/collaboration mindset with the ability to work with stakeholders and leaders throughout the organization
• Active analytical curiosity and creativity, as well as a flexible critical thinker and problem solver
• A passion for solving challenges in simple ways for internal and external customers
• Excellent oral and written communication skills

• Able to work diligently and independently, but according to direction and within pre-set guidelines
• Working knowledge of Search Engine Optimization best practices and measurement, web languages, content management workflows, web development, web analytics, digital marketing, and content management systems

• Comprehensive medical benefits coverage, dental plans and vision coverage
• Health care and dependent care spending accounts
• Short- and long-term disability
• Life insurance and accidental death & dismemberment insurance
• Employee and Family Assistance Program (EAP)
• Employee discount programs
• Retirement plan with a generous company match
• Employee Stock Purchase Plan (ESPP)