PR Manager

At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation.

Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.

F5 is seeking a motivated and creative PR Manager to join its dynamic communications team. This role is perfect for a professional with a passion for storytelling, an interest in cybersecurity, and a knack for building relationships with media and influencers to elevate F5’s brand and thought leadership efforts.

As a PR Manager, you will play a key role in developing and executing compelling stories that build customer trust, support F5's go-to-market initiatives and position the organization as a leader in application delivery and security. This hands‑on role requires a collaborative mindset as you'll partner with teams across the company to translate technical achievements into relevant and engaging narratives. Additionally, you'll build and maintain strong relationships with global and cybersecurity‑focused media outlets.

You will support PR strategies for global initiatives, ensuring alignment across regions like EMEA, APCJ, and LATAM while tailoring messaging to target audiences. If you're looking for a collaborative role that blends creativity, strategy, and storytelling, we want to hear from you.

• Develop and execute PR and media relations strategies to drive brand awareness and position F5 as a trusted leader in cybersecurity and enterprise technology.
• Cultivate strong relationships with journalists and influencers, with a focus on business, technology, AI, and cybersecurity media outlets.
• Build and manage relationships with media and influencers by pitching ideas and securing placement in top‑tier and trade publications, with an emphasis on AI and cybersecurity storytelling.
• Collaborate with subject matter experts from multiple teams (product management, marketing, sales, threat research, etc.) to identify storytelling opportunities related to F5’s AI and cybersecurity vision and solutions.
• Generate press materials—including press releases, blogs, media pitches, and messaging documents—that resonate with audiences and align with F5’s key messaging.
• Support product launches, partnership announcements, and corporate initiatives by building PR campaigns aimed at securing earned media coverage.
• Play a key role in F5’s cybersecurity storytelling efforts, ensuring consistency across media and owned platforms.
• Support thought leadership efforts by coordinating with executives and internal teams to create compelling content with strong narratives.
• Assist with media interviews and press tours; support media training and briefing materials to F5 executives and spokespeople.
• Partner with the social media team to amplify PR campaigns and earned media wins.
• Support industry award submissions and speaking engagements to raise the profile of F5 leaders and experts.
• Measure PR performance and report campaign outcomes to key stakeholders.

• Passion for storytelling with excellent written and oral communication skills.
• Some familiarity and enthusiasm for enterprise AI and the cybersecurity space is preferred; ability to quickly learn industry trends and topics is required.
• Strong ability to convey technical and complex ideas in ways that are accessible to both technical and non‑technical audiences.
• Confidence and skill in building relationships with journalists, analysts, and influencers across a variety of media channels, including those focused on cybersecurity and enterprise technology.
• Creative mindset balanced with the ability to strategically develop PR plans that align with business goals.
• Strong organizational skills, attention to detail, and the ability to manage multiple projects efficiently.
• A collaborative team player…