Email Marketing Specialist

Great email marketing is equal parts clarity, consistency, and care. It's truly all about delivering the right creative message, at the right moment, for the right audience - doing it in a way that feels intentional, not intrusive. It’s also about monitoring how audiences respond, and using data to continuously improve performance. Our long-time client is searching for an Email Marketing Specialist (Hub Spot) in the Greater Phoenix Area to support and elevate the execution and optimization of email marketing campaigns across ongoing communications and automated programs.

This position will work closely with internal and external marketing partners to ensure email initiatives are well-structured, on-brand, and performance-driven. This position is perfect for someone passionate about hands-on execution, values attention to detail, and wants to expand their expertise within a collaborative marketing department.

• Own the setup, QA, overall build, deploy, and manage templates, subject lines, send logic, scheduling, and A/B tests for email campaigns including newsletters, announcements, and targeted communications within Hub Spot.
• Support the execution of automated email workflows (onboarding, nurture campaigns, and re-engagement programs).
• Assist with maintaining email content calendars and campaign schedules.
• Ensure accuracy, consistency, and quality across all email sends through testing and QA.
• Execute segmentation and list management within marketing automation platforms like Hub Spot.
• Support personalization efforts using data-driven rules and strategic audience insights.
• Maintain clean data documentation and assist with ongoing list health and deliverability best practices.
• Partner with internal and external marketing operations and CRM teams to support accurate audience targeting and traffic.

• Track and report on email performance metrics (opens, clicks, engagement trends, conversion rates, etc.)
• Ensure campaigns align with platform and regulatory requirements.
• Support A/B testing efforts in subject lines, email copy and overall content, format, and send times.
• Find strategic opportunities for optimization and efficiency across various campaigns.
• Assist in building and maintaining existing and creating fresh Hub Spot dashboards and performance reports.
• Maintain awareness of email and messaging best practices, compliance standards, and communication regulations such as CAN-SPAM.

• Work closely and cross-functionally with content, design, and marketing partners to ensure email messaging aligns with brand and campaign goals.
• Support cross-channel initiatives by ensuring email execution is aligned with broader marketing efforts.
• Contribute to process enhancements and documentation related to email marketing workflows.

• Bachelor's Degree in Marketing, Communications, or related field
• 3-5 years of hands-on email marketing experience
• Hub Spot experience (certifications a bonus!)
• Hands-on experience with HTML/CSS skills with a strong understanding of responsive email design
• Strong attention to detail and comfortability working within structured processes
• Advanced understanding of segmentation, testing, and performance metrics
• Ability to manage multiple campaigns, content calendars, and deadlines simultaneously
• Clear communication style with an eagerness to grow in a collaborative environment.

If you're an email marketing specialist who enjoys refining messaging, monitoring performance, and making data-informed improvements that drive engagement, we'd love to connect. Apply today!