Senior Manager Marketing Technology

Overview

Please note this position is based in our Phoenix, AZ Support Office.

Sprouts Farmers Market is on an exciting journey to invest and grow its Marketing Technology stack, from the source customer data storage layer to activation via owned and paid channels. We are actively crafting a multi‑year technical roadmap to methodically grow our personalization capabilities in support of our robust marketing goals. The roadmap includes capability unlocks within existing Marketing Engagement & automation technologies and investment in new tooling that will allow us to identify our customers, know them, protect the data they offer us, and engage with them in a personalized way across all our owned channels, from email, text, push, direct mail, our web and mobile platforms, and via ad technology for retargeting or personalized media and ads.

The IT Product Manager of Marketing Technology is a critical contributor in crafting this strategy and roadmap, and will be responsible for owning, managing, and executing the backlog of work required to realize roadmap commitments. In this role, you will be responsible for owning and providing deep expertise around the configuration, deployment, and optimization of Mar Tech products, including marketing automation tools and customer data platforms.

The IT Product manager will grow a team of skilled product owner and technical analyst professionals as subject matter experts on these tools and capabilities as well as be responsible for ensuring the technical administration of these tools, including access management, monitoring/alerting and day‑to‑day technical support.

We strive for a solution focused, product mind set, and highly collaborative approach, knowing that our customers’ expectations and business are always evolving.

If you have a strong passion for marketing technology, Join us!!

• Define how we use our technology for personalization, audience targeting and segmentation and contribute to our customer data strategy.
• Responsible for leadership in determining priority of work by providing key insights on value, scope, cost, and resourcing needs.
• of strategic projects including orchestrating discovery, scoping, and implementation for complex cross‑platform Mar Tech projects.
• Grow a team of subject matter experts in Marketing Technology to deliver new capabilities and administer existing tooling.
• Identify ways to and build Marketing Technology including processes, adoption of tooling, and opportunities to automate for efficiency gains.

• Act as an IT Product Manager of the entire portfolio by representing the needs of the customer and that drive the greatest alignment to business and customer value.
• Create, maintain, and prioritize the Mar Tech based upon pulse checks with the business and comparing with trends and other industry leaders.
• Act as an internal SME on technical topics related to marketing technology informing technology roadmaps and working alongside product owners/ business analysts to coordinate key enhancements and improvements to new or existing platforms.
• Knowledge of system integrations (API, Batch), Marketing technology tools such as CDPs, Marketing Automation and engagement platforms, and ESPs and robust SQL skills.

• Build positive relationships with business partners and peers on other multi‑functional teams such as Engineering, and Analytics.
• Lead resource‑matrixed Agile scrum team as an IT product manager, owning the product backlog, crafting user stories and acceptance criteria in partnership with business analysts/product owners, prioritizing new feature or enhancement stories, bugs, and discovery or tech tasks based on perceived user value, metrics and release planning.
• Set, communicate, and keep team focused on sprint goals.
• Implement, own, manage, and optimize Sprouts Marketing Engagement Platform (Braze) as a platform subject matter expert.
• Design, document and support automated processes in marketing systems and related integrations.
• Ability to solution within Mar Tech ecosystem to drive results, ability to partner with architects as appropriate and document, align parties to, and formally…