Senior UX Researcher

Overview

Here at Discount Tire, we celebrate the spirit of our people with extraordinary pride and enthusiasm. Our business has been growing for more than 60 years and now is the best time in our history to join us. We are opening more locations every year and we are always looking for qualified individuals to join us in our growth. We are a company that promotes from within, both in our retail and corporate operations.

The Senior UX Researcher is a strategic role responsible for driving research excellence and establishing user-centered practices across the organization. This role leads complex research initiatives that shape product strategy and business decisions for our digital to physical experiences, serving millions of customers nationwide. The Senior UX Researcher mentors junior researchers, partners with executive stakeholders, and champions the voice of the customer throughout the product development lifecycle.

• Define and execute comprehensive research strategies that align with business objectives and inform product roadmaps across multiple teams and initiatives
• Lead end-to-end research for complex, high-impact projects involving e-commerce, mobile applications, in-store digital experiences, and customer service touchpoints
• Establish research frameworks, methodologies, and best practices that scale across the organization
• Identify knowledge gaps and proactively initiate strategic research to address critical business questions
• Build and maintain a research repository that democratizes insights and prevents redundant research efforts
• Design and conduct sophisticated mixed-methods research studies combining qualitative and quantitative approaches to provide holistic customer understanding
• Lead generative research to uncover unmet customer needs and identify innovation opportunities in the automotive service and retail space
• Conduct evaluative research including usability testing, A/B testing analysis, and longitudinal studies to measure experience quality and business impact
• Synthesize complex data from multiple sourcesuser research, analytics, customer feedback, market trendsinto compelling narratives that drive decision-making
• Develop measurement frameworks and success metrics that connect UX improvements to business outcomes
• Present research findings persuasively to executive leadership, translating insights into strategic recommendations and actionable roadmaps
• Partner with Product, Design, Analytics, Marketing, and Operations leaders to integrate research into planning and decision-making processes
• Facilitate collaborative workshops and design thinking sessions that align cross-functional teams around customer needs
• Advocate for the customer in strategic discussions, using data to influence prioritization and resource allocation
• Build strong relationships with stakeholders to position research as a critical business function
• Mentor and coach UX Researchers and Designers, providing guidance on research methodology, analysis techniques, and stakeholder management
• Foster a culture of continuous learning by sharing industry trends, methodologies, and case studies
• Contribute to onboarding processes for research and design team members
• Support training initiatives to build research literacy across product teams
• Stay at the forefront of UX research methodologies, emerging technologies, and automotive retail trends
• Experiment with innovative research approaches including remote testing tools and AI-assisted analysis
• Drive adoption of inclusive research practices that ensure diverse customer perspectives inform our products
• Regularly assess dashboards and communicate findings and assessment to stakeholders and leadership
• Is informed of UXR and Segment level KPIs and uses data to drive tactical outcomes

• 5+ years of professional UX research experience with demonstrated progression of responsibility
• Extensive experience leading strategic research initiatives for complex physical and digital products and services
• Expert-level proficiency across diverse research methodologies including ethnographic studies, in-depth interviews, diary studies, usability testing, card…