SEO Analyst

DIVE IN TO A NEW CAREER WITH LESLIE'S:

Leslie's Pool Supplies is the "World's Largest Retailer of Swimming Pool Supplies." With over 1,000+ retail stores in 39 states plus PRO, Service, E-Commerce, Production, and Distribution divisions, there are many career opportunities at Leslie's. With over 60 years of providing best-in-class products and solutions to our customers, there is nothing that we value more than the development and growth of our team.

We strive to create a positive and fun atmosphere where our Team Members feel valued and are enthusiastic about the contributions they make to the success of Leslie's

This position is not open to agency submissions.

This position is based at our corporate office in Phoenix, AZ, and follows a hybrid work schedule. Remote work is not available for this role. Candidates must reside within commuting distance, as relocation assistance is not provided. Additionally, applicants must be authorized to work in the United States without the need for current or future employer-sponsored visa support.

The SEO Analyst is responsible for increasing website visibility and driving organic search performance across major search engines and platforms, including Google and You Tube. This role focuses on keyword research, content optimization, technical SEO, and performance analysis to improve rankings, traffic, and conversions.

In addition to supporting e-commerce growth, the SEO Analyst will develop and execute strategies that drive qualified organic traffic to Leslie’s retail stores through local SEO initiatives. This role will also serve as a key contributor in identifying and leveraging emerging AI capabilities and search trends to enhance content creation, discoverability, and overall SEO performance.

• Conduct comprehensive keyword research to identify and prioritize high-value opportunities that drive organic traffic and revenue.
• Optimize on-site content, including blogs, landing pages, and category pages, to improve search visibility and user experience.
• Analyze competitor performance to identify content gaps, ranking opportunities, and emerging trends.
• Perform regular technical SEO audits, including page speed, mobile usability, crawlability, and site architecture.
• Partner with Marketing and cross-functional teams to manage and optimize local SEO efforts using tools such as YEXT and Google Business Profiles for each retail location.
• Collaborate with Marketing to expand organic reach through backlinks and SEO-driven content across social platforms (You Tube, Instagram, Facebook).
• Develop and execute link-building strategies, including internal linking enhancements and external backlink acquisition.
• Analyze customer search intent and proactively minimize keyword cannibalization across the site.
• Leverage AI tools and capabilities to enhance content creation, SEO workflows, and optimization strategies, while staying informed on AI-driven search trends.
• Create and maintain SEO performance reports, clearly communicating insights, opportunities, and recommendations to key stakeholders.
• Consistently monitor and analyze core KPIs such as organic traffic, conversion rates, bounce rates, and rankings to identify areas for continuous improvement.
• Develop and implement both on-page and off-page SEO strategies to increase domain authority and improve search rankings.
• Stay current on SEO best practices, algorithm updates, and industry trends to ensure ongoing optimization and compliance.

• Bachelor’s degree required; MBA preferred.
• 2+ years of experience in e-commerce, retail, analytics, or a related field strongly preferred.
• Strong understanding of the metrics and drivers that create value in an e-commerce business.
• Well-developed business acumen with strong strategic judgment, analytical skills, and the ability to apply creative thinking to drive growth.
• Self-motivated and proactive, with the ability to take initiative without direct supervision.
• Excellent written and verbal communication skills, with the ability to clearly present data-driven insights.
• Hands-on experience with Google Analytics required.
• Experience with SEO platforms such as Conductor…