Director of Digital & Lifestyle Marketing

Career Opportunities with Super Star Car Wash

A great place to work.

Careers At Super Star Car Wash

Current job opportunities are posted here as they become available.

We’re looking for a strategic, data-driven marketing leader to own and operate our Targeted Marketing Engine, driving measurable growth across acquisition, conversion, retention, and loyalty. This role sits at the intersection of digital marketing, lifecycle strategy, and analytics, leveraging Customer Data Platform (CDP), CRM, predictive modeling, and AI-driven personalization to deliver industry-leading ROAS and CAC.

You’ll transform insights into actionable strategies, optimize paid media, and orchestrate personalized journeys that maximize Lifetime Value (LTV) and revenue. This is a rare opportunity to build an end-to-end digital marketing strategy for a fast-growing brand and set the standard for the car wash category.

This is a high-ownership, individual contributor role that operates through strong partnership—leveraging paid media and lifecycle agencies, platform customer success teams, and internal collaborators across analytics, brand, and marketing to drive scale and results.

This is truly a one-of-a-kind opportunity for a marketer to be the first in the car wash category to build out an end-to-end digital marketing strategy. Super Star has invested in a best-in-class engine that is ready for a true driver. This is one of those roles where you can have a massive impact on company results and create a marketing schema playbook that will continue to be in demand across industries for years to come.

If you’re a digital marketer ready to hit the gas with a fast-growing company, this is an exceptional opportunity!

Preference will be given to Phoenix, Arizona based candidates to work a hybrid schedule in our corporate support center. Strong candidates residing in CT/MT/PT will be considered for a fully remote opportunity requiring at least monthly travel to Phoenix.

What You'll Be Doing

(These responsibilities are to be performed with or without reasonable accommodation)

Targeting Engine Ownership & Activation

• Own and actively operate our Targeting Engine, powered by our CDP, spanning paid digital, CRM, lifecycle, and other targeted marketing channels
• Translate data and predictive outputs into audience strategies, offer frameworks, journey design, and channel prioritization
• Ensure insights are consistently applied across the full funnel: acquisition, trial, frequency, conversion, retention, and loyalty
• Using our platforms and in partnership with platform partners, drive personalization and relevance at scale through segmentation, predictive modeling, and AI-driven decisioning
• Serve as the primary marketing strategist for data- and insight-led growth, proactively identifying customer needs, opportunities, and gaps based on performance and behavioral data
• Translate insights into clear, actionable marketing strategies and plans, including campaign objectives, audience segments, messaging direction, offer strategy, channel mix, and measurement approach
• Provide clear recommendations on what to launch, how to launch it, and how to test and optimize it, partnering with Brand, Lifecycle, Paid Media, and Field teams to bring plans to life
• Guide the launch, testing, nurturing, and ongoing optimization of campaigns and audience segments, ensuring programs evolve based on learning and performance

Customer & Behavioral Insights

• Own our audience insights across all customer types, segments, and lifecycle stages
• Build and manage customer segments, cohorts, and journey maps from acquisition through loyalty
• Lead cohort and behavioral analysis to understand acquisition, conversion, frequency, churn, and reactivation over time
• Own the measurement and reporting of Lifetime Revenue (LTR) and Lifetime Value (LTV) by segment, channel, journey, region, product/service, etc
• Identify key value drivers and behavioral inflection points that shape customer growth
• Translate audience response to messaging, offers, pricing, and experiences into clear strategy and investment guidance
• Lead A/B and multivariate test design, execution,…