Rain Media: Director of Customer Acquisition

Title:

Director of Customer Acquisition

Company:
Rain Media

Status:
Full-time/W2

Location:

Phoenix, AZ

Eligibility: US-Based candidates / Phoenix, AZ

We’re looking for a data-driven, results-obsessed Director of Customer Acquisition to lead our media buying team and scale new customer acquisition across all paid channels. You’ll manage a $1.5M–$2M monthly ad budget spanning Meta, Tik Tok, Google, You Tube, Bing, and App Lovin, with a laser focus on driving profitable growth. Your mission is simple: acquire new customers efficiently and at scale through world-class media buying execution and analytical rigor.

• You know your numbers, daily CAC, ROAS, MER, and contribution margin by channel, and act fast when they change.
• You deliver consistent acquisition growth while protecting profitability and optimizing spend allocation.
• You lead your team with clarity, urgency, and accountability—removing obstacles and pushing for excellence.
• You test strategically, scale efficiently, and make data-driven decisions that move the business forward.
• You treat the ad accounts like your own P&L and operate with ownership, precision, and pace.

• Own and execute the company’s paid acquisition strategy across Meta, Tik Tok, Google, You Tube, Bing, App Lovin, and emerging platforms.
• Manage and optimize a $1.5M–$2M monthly ad spend, maintaining profitability while driving rapid scaling.
• Lead and mentor a team of in-house and agency media buyers, ensuring clarity, accountability, and operational precision.
• Develop, document, and enforce best practices for testing, optimization, and scaling across all platforms.
• Partner closely with leadership to forecast spend, acquisition volume, and growth pacing aligned with company targets.

• Expand into new paid channels and geographies, identifying scalable acquisition opportunities.
• Continuously evaluate channel performance, adjusting budgets based on efficiency and marginal ROI.
• Build a diversified media mix to mitigate platform risk and stabilize acquisition costs.
• Explore and operationalize emerging channels such as influencer whitelisting, native, and affiliate programs.

• Use Triple Whale, Click Magick, and internal dashboards to track performance, attribution, and cohort profitability.
• Analyze and report on CAC, ROAS, MER, LTV, and payback windows with precision and context.
• Partner with data and finance teams to ensure accurate reporting, forecasting, and decision support.
• Identify patterns in channel performance and audience behavior to guide strategic optimizations.

• Lead a team of skilled media buyers with clear KPIs and structured weekly accountability rhythms.
• Conduct weekly performance reviews to evaluate results, identify insights, and prioritize tests.
• Collaborate cross-functionally with Retention, Product, and Brand to ensure funnel consistency and efficient spend allocation.
• Create alignment and velocity within the team through transparent communication and data-backed decision-making.

• 7+ years of experience in digital performance marketing, with a strong DTC eCommerce background.
• Proven success managing $10M+ annual ad spend across Meta, Tik Tok, and Google.
• Willingness to travel 3–4 times annually, with frequency based on proximity to Phoenix, AZ.
• Experience leading media buying teams and managing agencies or contractors.
• Deep understanding of acquisition funnels, channel diversification, and attribution.
• Supplement or nutraceutical industry experience preferred, but not required.
• DTC ad copywriting experience.

• Platforms:
  Meta, Tik Tok, Google, You Tube, Bing, App Lovin, Shopify.
• Tools:
  Triple Whale, Click Magick, Click Up, Slack, Google Workspace.
• Analytics:
  Cohort analysis, CAC/LTV modeling, and marginal ROI analysis.
• Advanced knowledge of attribution and media performance measurement.

• Analytical, decisive, and comfortable leading in a high-growth environment.
• Excellent communicator with the ability to align teams around clear goals.
• High integrity, disciplined work ethic, and bias toward action.
• Thrives under pressure, with strong problem-solving and prioritization skills.

• Geographic location preference:
  Phoenix, AZ.
• Access to a computer.
• Reliable internet connection.
• Reliable and distraction-free work environment.

• This is a full-time, remote, W-2 employee position. Pay is $150,000-$170,000 USD annually (for U.S.
  
  -based employees).
• Healthcare, dental, and vision plans are available.

To apply, please fill out an application at