Senior Manager, Upstream Product Marketing - UroLift
Listed on 2026-01-24
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Healthcare
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Senior Manager, Upstream Product Marketing - Uro LiftAs a global provider of medical technologies, Teleflex is driven by our purpose to improve the health and quality of people’s lives. Through our vision to become the most trusted partner in healthcare, we offer a diverse portfolio with solutions in the therapy areas of anesthesia, emergency medicine, interventional cardiology and radiology, surgical, vascular access, and urology. We believe that the potential of great people, purpose-driven innovation, and world-class products can shape the future direction of healthcare.
Teleflex is the home of Arrow™, Barrigel™, Deknatel™, LMA™, Pilling™, Quik Clot™, Rüsch™, Uro Lift™ and Weck™ – trusted brands united by a common sense of purpose. At Teleflex, we are empowering the future of healthcare. For more information, please visit .
Interventional Urology – The Interventional Urology business unit of Teleflex is dedicated to developing innovative, minimally invasive and clinically effective devices that address unmet needs in the field of urology. Our flagship product, the Uro Lift® System, is the #1 minimally invasive procedure in the U.S. for treating an enlarged prostate, also called Benign Prostatic Hyperplasia, or BPH.
* It is a proven approach that does not require heating, cutting, or destruction of prostate tissue.
1 Join a dynamic, growing team that offers healthcare providers an array of medical technology solutions that make a difference in patients’ lives.
* U.S. 2022 estimates based on US Market Model 2022-24 (5-17-22 FINAL), which is in part based on data provided by Symphony Health Patient Source® 2018-21, as is and with no representations/warranties, including accuracy or completeness.
1. Roehrborn, Can J Urol 2017
The Sr. Manager, Upstream Product Marketing - Urolift is a key member of the Marketing team supporting the Teleflex Interventional Urology Business Unit (IUBU). This role is responsible for leading upstream product strategy by bringing the voice of the physician and patient into product planning and development. The Upstream Sr. Product Manager identifies market opportunities and unmet needs, partners cross-functionally to define differentiated products and clinical solutions, and works closely with Downstream Product Marketing to enable successful commercialization.
This role is primarily focused on upstream strategy, portfolio planning, and development through launch readiness, with downstream execution and in-market lifecycle management owned by the Downstream Product Marketing team.
Portfolio Strategy & Planning- Lead the development of the 5+ year product strategy and pipeline roadmap for the Uro Lift franchise, including procedural solutions and accessories
- Define product release plans and feature prioritization based on customer value, business impact, and development feasibility
- Assess market trends, competitive dynamics, and adjacent market opportunities to inform portfolio strategy
- Develop and maintain business cases and financial models (revenue, profitability, NPV) for funded and pipeline initiatives
- Drive portfolio prioritization and investment recommendations across exploratory and funded projects
- Plan and manage annual Upstream Marketing OPEX for Uro Lift pipeline programs
- Partner with Downstream Product Marketing to identify and support SKU rationalization aligned with product lifecycle strategy
- Lead qualitative and quantitative research to capture physician and patient insights across the U.S. and key OUS markets
- Partner with Global Portfolio and OUS marketing stakeholders to ensure geographic priorities reflect both customer and business needs
- Translate customer and market insights into clearly defined product requirements, value propositions, and opportunity assessments
- Establish and maintain relationships with clinician KOLs and internal medical and clinical stakeholders
- Provide upstream marketing leadership across the product development lifecycle, partnering with R&D, Medical Affairs, PMO, Commercial, and cross-functional teams
- Ensure…
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