Digital Executive Producer

Position Summary

This role is responsible for updating local website, curating high-performing content, crafting homepage layouts driven by data, and helping to report news -- everything from quick-hit local stories to breaking news and enterprise reports. This role will work on building a loyal local audience by being responsive to traffic patterns and audience interest while serving as a steward of our brands.

Monitor all forms of media (print, TV, digital, blogs and social) and be quick to report breaking news stories and always on the hunt for exclusive and or trending content that will grow engagement and drive loyal, local traffic

Excellent at writing headlines that grow audience andp>

Prioritize packaging content that grows page views per visitor and time on site, using headline testing, metric tools and observed patterns to guide decision making

Curate and aggregate a steady stream of interesting content that is packaged and promoted in a way that generates engagement and repeat site visitation

Understand different ways to tell a story, particularly producing short videos and choosing great photos

Evaluate website traffic trends to make decisions on both daily content needs and longer-term content curation that will grow local audience

Build positive working relationships with newsroom staff and management, work collaboratively on enterprise content, and creating opportunities to market web content on broadcast

Promote and distribute news content on social media

2 years of experience in digital content and journalism

Capable of researching, interviewing, and writing original news articles

Clever headline writer that gets readers to click

Strong multi-tasking abilities

Organized, technical problem solver and quick decision maker

Knowledge of SEO best practices and AP Style

Enjoys working in teams and has excellent interpersonal skills

Ease with/ability to learn new technology independently and quickly

Strong communicator

Some schedule flexibility (nights, weekends)

Regularly meets measurements of success

Strong understanding of Google Analytics;
Chartbeat experience a plus

Proficiency in MS Office; HTML, CSS and Photoshop experience a plus

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