Senior Director, Business Development - PECVD and Advanced Packaging

Step into a career with ASM, where cutting edge technology meets collaborative culture.

For over 55 years ASM has been ahead of what’s next, at the forefront of innovation and what’s technologically possible. With more than 4,500 ASMers representing 70 nationalities, our people and our advanced semiconductor devices are playing a crucial role in trends such as 5G, cloud computing, AI, and autonomous driving.

Butwe’re more than just a tech company. We value diversity, inclusion and sustainability as we strive to make a positive impact on the world. Our development programs help support your growth, shaping your future and pushing the boundaries of innovation to unleash potential.

Senior Director, Business Development – PECVD and Advanced Packaging

The Senior Director, Business Development is a senior strategic leader responsible for defining and driving ASM’s global business growth. This role shapes long‑term market direction, influences technology and product roadmaps, and forges deep, executive‑level customer partnerships to maximize adoption, market share, and profitability.

The leader will serve as ASM’s primary authority on market dynamics, competitive positioning, and customer technology inflection points - directly guiding strategic decisions across product, engineering, and regional sales teams. The role is accountable for overall business performance including bookings, revenue, margin expansion, and strategic penetration at leading semiconductor manufacturers.

Key Responsibilities

Strategic Ownership

• Define and execute the global growth strategy aligned with customer technology inflections, industry roadmaps, and ASM’s long‑term portfolio objectives.
• Shape the multi‑year business vision, including market prioritization, investment requirements, and partnership opportunities.
• Serve as the voice of the customer and the market - owning competitive intelligence, customer insights, and requirements for next‑generation platforms and processes.
• Partner with Product Marketing and R&D to influence product strategy, platform architecture decisions, and differentiation priorities.

New Product Introductions (NPI)

• Lead product launch strategies from concept to commercialization, ensuring clear value propositions, competitive positioning, and successful global adoption.
• Drive customer engagement for demos, evals, beta programs, and joint development activities.

Global Sales & Market Expansion

• Develop and implement account and regional strategies to maximize market penetration and accelerate wins at strategic customers.
• Provide executive support on deal strategies, value messaging, and competitive defense.
• Build and maintain trusted relationships with senior engineering, corporate strategy, and procurement leaders across top semiconductor accounts.
• Lead strategic product discussions, roadmap alignment sessions, and collaboration frameworks.

Commercial & Business Leadership

• Oversee product commercial strategy including quotation structures, competitive pricing approaches, win‑loss analytics, and margin optimization.
• Ensure alignment between business objectives, sales execution, and product delivery commitments.

Business Operations & Forecasting

• Partner with Sales, Operations, and Finance on demand forecasting, capacity planning, and supply readiness.
• Monitor and drive business performance through KPIs and strategic action plans.

Qualifications

Education

• MS in Chemical Engineering, Materials Science, Chemistry, Physics, or related technical discipline required.
• Ph.D. or MBA strongly preferred.

Experience

• Minimum 15 years in semiconductor capital equipment or relevant industry, including:
• Deep technical and commercial experience with thin‑film deposition
• At least 8 years of semiconductor equipment sales, marketing, product management, or business development experience.
• Proven leadership in developing business strategies, driving adoption of advanced process equipment, and managing high‑level customer relationships.
• Experience influencing product roadmaps and leading cross‑functional decision‑making.

Skills & Attributes

• Strong strategic thinking and ability to assess…