Sr. Analyst Marketing GTM

POSITION SUMMARY: As a leader in environmental services committed to sustainable and innovative solutions, we offer the most comprehensive set of environmental solutions by a single provider. An important part of our growth strategy is to drive profitable expansion in the $31B US and Canadian Environmental Solutions market, including in the service areas of treatment and disposal, field and industrial services, emergency response, and exploration and production services.

The Senior Analyst Environmental Solutions - GTM supports the development of the Environmental Solutions go-to-market strategy and execution plan, working closely with sales, area/field, operations support, business development, enterprise analytics, revenue management and finance leaders. This role reports to the Director Environmental Solutions – Go-to-Market.

PRINCIPAL RESPONSIBILITIES:

• Conduct data analysis to identify market trends, customer needs, and the competitive landscape in the environmental solutions industry.

• Analyze market and sales performance data, customer feedback, and other relevant metrics to provide insights and recommendations for optimizing go-to-market strategies.

• Assist in the development of go-to-market plans, including target customer segmentation, value proposition development, and messaging strategy.

• Develop analytics around market, vertical, customer and service offering profitability.

• Establish and track metrics and tie investment to P&L

• Collaborate with cross-functional teams including sales, marketing, product development, and operations to support the execution of go-to-market initiatives.

• Monitor and report on key performance indicators (KPIs) to track the effectiveness of go-to-market strategies and initiatives and provide regular updates to stakeholders.

• Stay informed about industry trends, regulations, and best practices to inform go-to-market strategy development and execution.

• Performs other job-related duties as assigned.

QUALIFICATIONS:

• 4-7 years of experience in data analysis, preferably in the waste solutions or environmental services industries, to identify market trends, customer needs, and the competitive landscape in the environmental solutions industry - preferred.

• Experience in the execution of GTM initiatives in collaboration with HQ and Field leadership teams.

• Strong analytical skills with proficiency in Excel, PowerPoint, and other data analysis tools.

• Ability to evaluate P&L impact of go-to-market plan.

• Results-driven mindset.

• Knowledge of pricing, product marketing, and product ownership.

• Excellent communication and presentation skills, with the ability to effectively convey complex ideas and insights to stakeholders.

• Ability to work collaboratively in a fast-paced environment, managing multiple projects and priorities simultaneously.

• Experience in performing Project Management activities.

MINIMUM QUALIFICATIONS:

• 4-7 years of marketing, business development or go-to-market strategy experience, preferably in a B2B environment.

• 4-7 years of working with cross-functional teams, using influence instead of authority to support team decision-making processes, and fostering an environment of healthy team debate and collaboration.

GTM marketing experience / background with exposure to project management or product ownership required.

Rewarding Compensation and Benefits

Eligible employees can elect to participate in:

• Comprehensive medical benefits coverage, dental plans and vision coverage.

• Health care and dependent care spending accounts.

• Short- and long-term disability.

• Life insurance and accidental death & dismemberment insurance.

• Employee and Family Assistance Program (EAP).

• Employee discount programs.

• Retirement plan with a generous company match.

• Employee Stock Purchase Plan (ESPP).

• Paid Time Off (PTO)

• Benefits:

The statements used herein are intended to describe the general nature and level of the work being performed by an employee in this position, and are not intended to be construed as an exhaustive list of responsibilities, duties and skills required by an incumbent so classified. Furthermore, they do not establish a contract for employment and are subject to change at the…