Vice President, Director, Account Planning

Company description

Digitas Health is the Agency of Now: the first global connected-health agency, purpose-built for marketing today. Digitas Health specializes in helping health brands navigate a complex and shifting media environment to create deeper, more relevant connections with their consumer and professional customers. With offices in Philadelphia, New York, San Francisco, and London, it is a member of the world's largest healthcare communications network, Publicis Health.

As a member of this elite network, Digitas Health is also a member of the Paris-based Publicis Groupe S.A. (Euronext Paris: FR), the world's third-largest communications group, second-largest media counsel and buying group, and a leader in digital communications.

Web:  | Facebook:  | Twitter:

Overview

Account Planning (aka, Brand Planning) at Digitas Health is focused on uncovering insights that build brand strategy and inspire creativity. As integral partners on multi-functional teams, Planners collaborate with creative and engagement strategy partners to shape the brand vision and experience. Account Planning is a proud part of the DH Creative organization.

The ideal VP, Director candidate has at least 8 years' experience as a brand planner or strategist in a creative agency or marketing consultancy, an ability to do exceptional thinking in brand strategy (e.g., positioning, analysis, insights) and the briefing skills to effectively write and manage the briefing to clients and creative teams alike.

We seek planners who are curious, collaborative and tenacious in their pursuit of insight.

Responsibilities

The VP, Director, Account Planning has four primary responsibilities:

* Developing insights to unlock brand opportunities through research, analysis and strategic thinking

* Creating briefs and delivering briefings that inform and inspire creativity

* Collaborating with clients and partners to identify brand growth opportunities and solve consumer/customer challenges

* Assessing brand and creative performance through primary and secondary research along with data analytics

Additional responsibilities for this position include:

* Develop and lead creative and strategic workshops and brainstorming sessions

* Design and execution of qualitative and quantitative market research

* Relevant trend tracking and creation of agency point-of-view

* Support business development/account growth strategies

* Manage direct report and support cross-strategy partners

* Apply and optimize agency strategy tools and frameworks

* Build productive collaboration that enables successful teamwork

Qualifications

* At least 8 years' experience working in marketing and/or strategic services organizations - e.g., general advertising agency account planning group; marketing consultancy, management consulting firm; brand strategy firm

* At least 5 years' experience supporting a pharma brand

* Brand strategy experience on large, complex franchise brands or brand portfolios

* Qualitative and quantitative research experience and expertise

* Proven skills in uncovering and implementing consumer/customer insights

* Exceptional writing, communication and influence skills

* Ability to work independently and collaboratively across large, multi-functional teams

Additional information

Publicis Health is the premier global health and wellness communications network. We are one of the four solutions hubs of Publicis Groupe, the third-largest advertising and media company in the world, giving us unparalleled global reach. We manage top-tier agencies specializing in promoting innovative solutions in advertising, medical education, clinical trial program development, sales and marketing, digital, market access, and medical and scientific affairs.

Our nearly 6,500 employees work at 15 agency brands across 60 offices located in 10 countries. We are a connected solutions hub, equipped for continual business transformation in today's world. We integrate services across our global offices and brands to deliver on our clients' needs. Each of our agencies brings a unique approach to business, which makes us even stronger together.

We understand the rapidly changing healthcare environment and…