Vice President - Vendor Marketing

About the Role

As a leading Pro AV distributor in North America, we are investing in a dynamic leader to own and elevate our vendor-facing marketing function. This role will lead a team of highly skilled vendor marketing managers and be accountable for driving vendor excitement, growing marketing-driven revenue, and ensuring our marketing function becomes a strategic growth engine for both our business and our vendor partners.

This is a highly visible commercial leadership role requiring energy, creativity, marketing excellence, and strong leadership presence.

What You'll Be Accountable For

1. Vendor Excitement & Strategic Engagement

* Position our organization as the most strategic, innovative, and growth-driving partner for key Pro AV vendors.

* Build deep relationships with vendor stakeholders, shaping joint business plans and securing marketing investments.

* Translate vendor priorities into high-impact activation plans across events, digital, and channel programs.

* Ensure vendors clearly see the ROI and commercial value of partnering with our marketing organization.

2. Marketing Performance, Growth & Commercial Impact

* Design and deliver marketing initiatives that drive measurable sales growth across digital, events, demand generation, and category campaigns.

* Own marketing service income and vendor co-op/MDF performance.

* Implement performance frameworks, dashboards, and reporting to demonstrate ROI and drive continuous improvement.

* Partner closely with sales to ensure marketing plans fuel pipeline, conversion rates, and revenue acceleration.

3. People Leadership & Team Direction

* Lead, coach, and develop a team of vendor marketing managers with clear growth plans, priorities and performance plans.

* Align a virtual cross-functional ecosystem that includes sales, BDMs, operations, events, and digital teams.

* Foster a culture of collaboration, creativity, accountability, and high performance.

* Provide direction, remove obstacles, and ensure the team executes with excellence.

Who You Are

High-Energy Marketing Leader with Marketing Expertise

* Able to inspire, excite, and earn credibility with vendors through marketing expertise and presence.

* Deep literacy across modern marketing: events, digital demand gen, content, analytics, channel marketing, and partner programs.

Commercially Strong & ROI-Driven

* Fluent in commercial levers and able to turn marketing strategies into greater vendor collaboration, revenue, margin, and share growth.

* Financially astute and able to optimize marketing spend for measurable returns.

Exceptional People & Stakeholder Leader

* Proven ability to lead high-performing teams and influence across a matrixed environment.

* Strong stakeholder management with vendors, internal sales leaders, and cross-functional teams.

* Clear, persuasive communicator who brings prioritization and focus.

What You'll Get

1. Personal Growth & Career Acceleration

* Exposure to high-performance modern, innovative marketing in a fast-evolving environment.

* Opportunities to learn and apply cutting-edge marketing innovation, including AI-powered workflows, GEO targeting, SEO, digital analytics, automation, market leading events and more.

* A culture that encourages experimentation, curiosity, and skill expansion.

2. A Place to Grow Your Career & Your Earnings

* We pride ourselves on being a company where people develop rapidly, take on increasing responsibility, and grow their earning potential.

* Strong internal promotion pathways and a leadership team invested in your success.

3. A Fun, Energizing, People-Powered Culture

* We believe work should be fulfilling and enjoyable.

* A team that genuinely has fun together, celebrates wins, and supports each other.

* A people-first environment where personality, passion, and energy matter.