Services Marketing Manager

Responsibilities

• plan and create assets and toolkits and process them through systems for activation and storage management
• deliver content from Global Services portfolio including imaging accessories and Gold Seal refurbished equipment programs
• produce content across the full range of formats (digital marketing activations, websites, search, social, brochures, tech/spec sheets, podcasts, webinars, white papers, sales presentations, thought leadership)
• integrate with Strategy Managers to define programs and tactical approaches for content and asset creation
• engage with regions to ensure assets meet requirements, support access and usage, and drive analytics/evaluation
• manage agencies to brief, plan and execute planning, production and creation including video/photoshoots, asset creation, tradeshow support, marcom tool usage, asset delivery and accessibility
• brand stewardship and ownership of approvals with Regulatory, Legal, Digital, and other parties critical to content delivery
• catalog, source, update, re-approve, and terminate assets as part of ongoing management

• Minimum of 5+ years’ experience in related marketing or communications roles
• Bachelor’s degree in marketing, Business, Digital Marketing, Communications, or related area
• Digital marketing experience specifically email marketing, SEO, paid search, content marketing, conversion rate optimization, social media marketing
• Experience with Adobe Experience platform and Adobe Analytics
• Healthcare B2B marketing experience required
• Strong at and enjoys both strategy and execution
• Understands how to measure effectiveness of deliverables and adapt for improvements
• Strong story and presentation development skills

• 401(k) plan with employee and company contribution opportunities
• life, disability, and accident insurance
• tuition reimbursement
• Medical, Dental, Vision
• Paid time off