Vice President Residential Marketing

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Company Description: Generac is a total energy solutions company committed to powering a smarter world. Our corporate purpose is to lead the evolution to more resilient, efficient, and sustainable energy solutions.

Our company was founded in 1959, introducing the first affordable backup generator. We later created the automatic home standby generator category which continues to grow rapidly, and we maintain nearly 80% of the market share. We are making an exciting pivot to expand into energy management for homes and businesses and have introduced new products in our portfolio that can enable cross-sell to expand customer lifetime value.

We provide backup and prime power systems for home and industrial applications, solar + battery storage solutions, virtual power plant platforms, and engine- and battery-powered tools and equipment.

The growth and success of our company is due to our people who live our corporate values everyday - integrity, innovation, agility, teamwork, and excellence. We foster a culture that supports diversity, equity, inclusivity, and good corporate citizenship globally. We believe our success is tied to our employees’ professional growth and personal well-being, combined with strong families and communities.

We are proudly building our team to adapt to our rapid growth from $1B to $5B over the past few years, with acquisitions of more than a dozen companies and global expansion. Join us in powering the future!

Residential Business Group: Generac has built a full portfolio of North American residential energy solutions including generation, storage, management and monitoring. Products include the ecobee (acquired in 2021) smart thermostat, Level 2 EV charger (partnership with Wallbox in 2023), Generac Home Standby Generator, portable generators, and battery energy storage systems, comprising more than 60% of company revenue at approximately $2.5B. The smart thermostat will eventually manage energy use of other products in the portfolio, and provide a live display in the home of energy status along with an app.

This should make owning more products in the Generac portfolio attractive to consumers, enabling cross-selling for Generac. In the meantime, there are many opportunities for marketing to support maximizing revenue for new and planned businesses.

Role Description: To accelerate growth in the residential portfolio, Generac has created a new marketing leadership role -- Vice President, Residential Marketing. We are seeking a highly experienced and visionary VP that has worked with long sales cycle, high cash outlay categories, is comfortable with change and with building and growing teams and capability, has proven ability to balance the needs of multiple stakeholders, and has the business and marketing skills to elevate our brands and products through business and marketing strategy and execution.

The VP of Residential Marketing is a key member of the marketing leadership team.



Key Responsibilities

Brand Management. Partner with the presidents and GMs to set the commercial strategy for the residential businesses and lead the marketing team to execute plans that support them. Develop the strategies and plans that meet or exceed goals for ongoing consumer awareness, consideration and closure of Generac’s consumer portfolio:

Set and communicate strategy and coordinate execution with pricing, warranty, innovation, media and digital strategy, PR and creative studio leaders and teams.

Build and deliver forecast for leads generated that coincides with the business needs to drive forecasted revenue growth. Set goals for paid and earned media to drive demand, develop the annual plans, and coordinate those across the organization. Building strong cross-functional collaboration with internal services teams like brand, media, PR and communications to enable great execution.

Lead the development of…